Here's the sixth in the series, Ten Things On Pricing, in which Jon Manning, Founder & Managing Director of Pricing Prophets, and Resident Pricing Expert for Upstream Commerce, looks at Ten Pricing Lessons From Cartoons. "Although usually humorous, cartoons usually have a serious message as well," says Jon. Some of the takeaways about pricing Jon uncovered in the following cartoons include: "It's easier to go down than up," and "You get what you pay for." Here they are in the video, and more:
More pricing messages that Jon discusses in 10 Pricing Lessons From Cartoons:
* Price increases make customers angry (per Mark Stiving, Consultant, Author, and Upstream Commerce Guest Contributor).
* Customers talk to each other about prices (as in price differentiation).
* Is price you're charging to different customers clear and justified?
* Be consistent, and put yourself in your customer's shoes.
What are some of your pricing rules? Thanks for sharing. Gilon