10 Important Pricing Lessons You Can Learn From Cartoons (Video)

Here's the sixth in the series, Ten Things On Pricing, in which Jon Manning, Founder & Managing Director of Pricing Prophets, and Resident Pricing Expert for Upstream Commerce, looks at Ten Pricing Lessons From Cartoons. "Although usually humorous, cartoons usually have a serious message as well," says Jon. Some of the takeaways about pricing Jon uncovered in the following cartoons include: "It's easier to go down than up," and "You get what you pay for."  Here they are in the video, and more:  

 

More pricing messages that Jon discusses in 10 Pricing Lessons From Cartoons: 

* Price increases make customers angry (per Mark Stiving, Consultant, Author, and Upstream Commerce Guest Contributor).

* Customers talk to each other about prices (as in price differentiation).

* Is price you're charging to different customers clear and justified?

* Be consistent, and put yourself in your customer's shoes. 

What are some of your pricing rules?  Thanks for sharing.  Gilon

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Gilon Miller, CMO

About Author

Gilon is a seasoned marketing, sales and business development executive with over 15 years of experience in the software and Internet business. He is the Founder and CEO of GuruShots. Previously, Gilon was the CMO of Upstream Commerce, VP of Marketing at iMDsoft and Director of Global Marketing at SAP. He earned an MBA at the MIT Sloan School of Management and a BS in Electrical Engineering from Tufts University.
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