60 Seconds on Pricing: Price Differentiation for Increased Sales & Profit

Here's more on price differentiation -- Selling the same product to different customers at different prices. In our previous video on price differentiation, we talked about how online retailers can identify their customers and price competitively based on online shopping patterns and how the consumer comes to your site. The ways they come -- via a price comparison site, a Google search, the result of a review, or if they come directly to your site -- determine what kind of price points you can set.

This video, Price Differentiation, Part 2, talks about price differentiation based on geography and demographics, and price differentiation based on loyalty.

With the effective use of price differentiation, you'll enjoy both increased sales and larger profit margins!

I’d like to hear how you use price differentiation for your sales. Thanks. Gilon

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Gilon Miller, CMO

About Author

Gilon is a seasoned marketing, sales and business development executive with over 15 years of experience in the software and Internet business. He is the Founder and CEO of GuruShots. Previously, Gilon was the CMO of Upstream Commerce, VP of Marketing at iMDsoft and Director of Global Marketing at SAP. He earned an MBA at the MIT Sloan School of Management and a BS in Electrical Engineering from Tufts University.
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