Amazing customer service keeps customers coming back for more, almost as much as solid competitive pricing gets and keeps customers. In my recent blog posts on "What Priceless Lessons You Can Learn From Zappos and Nordstrom About Retail Success," we talked about and showed the correlation between these companies' stunning customer service and related retail success. Whether you’ve shopped there or not, find out why their image precedes them. Remember what is memorable about successful businesses. People are blown away by this treatment, which leads to loyalty and longevity, sales and profits.
See what you can learn about how to treat your customers from this video where Shep Hyken describes his enthralling experience with a cab driver in Texas. Appreciate another example of what great customer service can be like, and apply the principles to your retail business if you want to get and keep customers. And who doesn't?
Shep Hyken is a speaker and author who works with companies and organizations who want to build loyal relationships with their customers. His articles have been read in hundreds of publications, and he has worked with hundreds of clients ranging from Fortune 100-size organizations to companies with less than 50 employees.
I'd like to hear how important you think customer service is, with regard to online retail competition. Thanks. Gilon