I recently polled 3500 retail execs and managers to see what they thought would be the retail drivers of the future. The Poll Question was: "What do you think will be the biggest driver of retail change in the next two years?" The poll answer choices were: Globalization. Social Media. Big Data / Business Intelligence. Mobile Technology. And Other.
I have written frequently about technology trends driving retail business. Last December, in 5 Must-Know Technology Trends That Will Drive Retail Business in 2013, leaders of solution-providing companies listed "Mobility" as their number one technology trend. Other trends/influences the experts said to watch: Customer-Centric Data & Shopper Buying Behavior; The Power Of Predictive Analytics & Big Data Analytics; Tools and Technology; and Integrated Multichannel Retail Capabilities.
Last May, I wrote about 5 Trends Every Retailer Knows Regarding The Online Boom. Trends cited included greater spending/increases in online spending (e.g. mobile commerce revenue expected to rise to $32 Billion by 2015); high use of smartphones for online browsing, shopping, and buying; and social commerce revenue expected to rise to $30 Billion by 2015.
So what happened with our poll? Remember, the poll question was: "What do you think will be the biggest driver of retail change in the next two years?" Answer choices were: Globalization. Social Media. Big Data/Business Intelligence. Mobile Technology. Other.
Results: Poll On Drivers Of Retail Change (by UpstreamCommerce.com)
When votes started coming in, they favored Big Data / Business Intelligence as the biggest driver of the future, while several voters indicated they felt smartphones and tablets would be the biggest driver of retail change in the next two years. There were some votes for globalization as well.
Over the period of the poll, more votes started coming in for smartphones and tablets as the biggest driver of retail change in the next two years. And that's how it ended:
45% of respondents indicated that they thought smartphones and tablets would be the biggest driver of retail change in the next two years.
30% said Big Data/Business Intelligence.
11% chose Globalization.
7% picked Social Media.
4% said "Other."
Bottom Line For Your Bottom Line:
It looks like mobile is taking hold of the driver's seat. In the future, I'd like to hear respondents' reasons for choosing the answers they did. Thanks. Gilon