Benchmark Brands/FootSmart® Selects Upstream Commerce to Provide Its Competitive Retail Intelligence Solutions

UC logo 200 x 190NEW YORK -- Omnichannel retail leader, Benchmark Brands, no. 204 on the Internet Retailer 500, has chosen intelligence provider, Upstream Commerce, to maximize Benchmark's price and assortment optimization in order for Benchmark to better serve their prime audience of baby boomers and seniors needing comfortable footwear, footwear-related products, hosiery, bracing, and low impact exercise and wellness equipment.

"Upstream Commerce fits our goals of providing the best omnichannel shopping experience to our customers while driving profitable growth"

"We chose Upstream Commerce for their experience with large high fashion and apparel retail companies in the US," said Benchmark's VP, Christine Mueller. "Upstream Commerce fits our goals of providing the best omnichannel shopping experience to our customers while driving profitable growth," Mueller added.

"Over 5 million customers -- 750 thousand unique visitors a month -- visit this direct-to-consumer enterprise retailer in their large and growing market niche"

"Benchmark Brands is on the cutting edge of marketing and product management in today's ultra-competitive marketplace," says Upstream Commerce Co-Founder/CEO, Amos Peleg. "Over 5 million customers -- 750 thousand unique visitors a month -- visit this direct-to-consumer enterprise retailer in their large and growing market niche, so we're really looking forward to working with them," Peleg notes.

About Benchmark Brands

With slogans like, "Healthy Feet!" "Products you can trust", and "Smarter, better products for lower body health", Benchmark has, for more than 25 years, led the market in integrated direct-to-consumer retail and product development offering stylish comfort, wellness and therapeutic footwear and related products to their prime audience of baby boomers and seniors.

FootSmart® boasts relationships with over 100 leading footwear brands that include Aetrex, Clarks, Crocs, Easy Spirit, FitFlop, Hush Puppies, Keen, Merrell, Orthaheel, Naturalizer, New Balance, Saucony and Sofft. Some FootSmart® products include Select Support® hosiery, Podiatrist's Secret® foot creams, PedaBella® shoe comfort aids, WalkSmart® footwear, and more.

The FootSmart® catalog reaches over 10 million unique households each year for an annual circulation of over 40 million, making it one of the top 100 consumer catalog titles in the United States. For more information: http://www.benchmarkbrands.com or call 770-242-1254.

About Upstream Commerce

Upstream Commerce transforms how enterprise retailers around the world grow sales and boost margins through real-time competitive insights, smarter pricing and optimal product assortment. By delivering automated, real-time intelligence and analytics, Upstream Commerce helps companies, across more than 15 retailing categories, optimize pricing, merchandising, promotion and lifecycle management. The company’s cloud-based solutions are purpose-built to simplify and streamline – on a massive scale – the complex data gathering, matching and processing required for actionable retail intelligence. In addition, advanced analytics build and test business scenarios, enable dynamic pricing and provide rich insights throughout the lifecycle of every product and category. To learn how Upstream Commerce delivers results for some of the most innovative retailers in the world, such as Staples, Toys-R-Us, Shoebuy.com, Woodcraft and eBags, please visit www.UpstreamCommerce.com or call 800-815-1842. 

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Naomi K. Shapiro, Strategic Market Communications

About Author

Seasoned strategic market communicator, Naomi headed public information for several academic and professional associations as well as founding Creative Brilliance Associates Market Communications. She created and published Brilliant Ideas for Publishers Magazine and authored popular newspaper trade reference, The Brilliant Book of Promotions, Sales Tools & Special Events. Simultaneously, Naomi savored the world as an adventure travel writer that included trekking on glaciers, fishing with saltwater crocodiles and swimming with piranhas. Naomi holds her M.A. from the University of Wisconsin, including participation in a unique industry-science-technical writing program.
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