Author Archives: Gilon Miller, CMO

Gilon Miller, CMO

About Gilon Miller, CMO

Gilon is a seasoned marketing, sales and business development executive with over 15 years of experience in the software and Internet business. He is the Founder and CEO of GuruShots. Previously, Gilon was the CMO of Upstream Commerce, VP of Marketing at iMDsoft and Director of Global Marketing at SAP. He earned an MBA at the MIT Sloan School of Management and a BS in Electrical Engineering from Tufts University.

64% of Companies Deploy Big Data — 56% Struggle To Get Value From Their Data: A Contradiction?

Many predict that 2014 will be a breakthrough year for Big Data marketing. Yet Tom Fishburne, in his latest Marketoon, refers to observations from Gartner that 64% of companies are deploying or planning to deploy a Big Data project, yet 56% struggle to know how to get value from their data. (Gartner On Big Data: Everyone’s Doing It, No One Knows Wh...
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Did Retailers Rate Competitive Pressure, Margin, or Geography Most Important Reason For Dynamic Pricing?

I just wrote about retailers getting on the pricing intelligence bandwagon, based on a recent RIS (Retail Info Systems) Survey, Pricing Intelligence Goes To War. As retailers gird their loins, i.e. ramp up their pricing skill sets, they’re increasingly using (or planning to use) sophisticated tools for dynamic, real-time pricing.  That is to say,...
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What 22% Of Retailers Are Already Doing With Pricing Intelligence That 35% More Will Do In the Coming Year

This is a story about savvy, value-conscious shoppers using personal technology for shopping and showrooming.  It’s how that behavior led to competitive tactics by retailers — using pricing intelligence software as their guiding tools for correct pricing.  It’s about dynamic pricing, that, in turn, affected sales; It’s about how sales, in turn, af...
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How Can Retailers Grow Profits 11%? Increase Sales, Cut Costs, or Raise Prices?

“When bosses promise to make their companies more profitable they usually say they will do so by increasing sales or cutting costs. But a third road to profits is rarely mentioned: Putting prices up.” (The Economist, July 2013). According to results to a PwC (PricewaterhouseCoopers) survey, The Power of Pricing, many companies in developed economi...
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24,374 Reasons Retailers Need Sharp Retail Pricing Strategies To Profit From Deal-Seeking Shoppers

If retailers know which deal-seeking customers to cultivate and which to leave alone, they can, using appropriate retail pricing strategies, concentrate resources on each target for a higher degree of sales and profit. So indicates a study by Experian Marketing Services* identifying and determining the market-value of deal-seeking shoppers. The r...
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Eureka! Here’s The Secret To Multi-Channel Competitive Retail Success!

Like Archimedes in his bathtub, I’ve had a great “Eureka” moment: It was the realization that the keystone for eCommerce Online Retail Competition of the future is the mastery and command of retail multi-channel operations. All these past months, we’ve checked and polled and written about trends and what’s important to retailers… but the developme...
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Retail Trends Of The Coming Year

“Should auld acquaintance be forgot… and never brought to mind”… a Robert Bruce poem which became a song celebrating beginnings and endings… And while the New Year is a time to write about trends in eCommerce Online Retail Competition, I’m going to revisit a blog post: Notable Trends In The Retail Wars Legacy, to organize some of the trends i...
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Knowing How Much To Charge Is Key To Profit In Any Season

It’s December 25, 2013 as I write this — my annual reprise of Tom Fishburne’s The Twelve Days of Christmas.  The countdown to Christmas 2013 is over! Toward the end, when it came to holiday retail pricing and service, some stores had extended hours — including non-stop shopping — to accommodate the late rush of shoppers. Other U.S. retailers rewa...
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4 Simple Data Strategies To Capture The Profitable Multi-Channel Shopper

One of the major trends overtaking retail is multi-channel marketing, which involves the need for retailers to consolidate the customer shopping experience across all channels with seamlessness and consistency. Because of the ever-increasing ways for customers to share information with both their peers and retailers, the consumer knows what they wa...
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How Best Buy, Target & Nordstrom Executed Their Holiday Shopping Strategies

When I was in Minneapolis for Thanksgiving, I effected my own informal holiday shopping survey. I took a look at the crowds and merchant behavior and came, pretty much, to the same conclusions as Steve Rowen, one of the RSR principles, who wrote of his experience and observations in Black Friday Boston: The End of an Era.” Rowen wrote that Black...
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Apple, Amazon, Price Optimization, Customer Service & Me

What can be learned from my recent experiences trying to buy two smartphones on short notice, online — especially as they relate to Price Optimization, Shipping and Customer Service? On Tuesday, December 3, I went into an Apple Store in Madison, Wisconsin USA to buy a 64 gig iPhone 5s. Easy, right? For business reasons, it had to be an “unlocked” ...
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Find Out 6 Major Retail Trends Of The Holiday Season

Analysts forecast that US web shoppers would spend $62 billion this November and December realizing an eCommerce growth of 15.1% this holiday season. We already know most of the drill here, the trends include changing shopping patterns, increase in in-store pickups, competitive pricing strategy, popular household item categories, and banking on cus...
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Black Friday, Cyber Monday & Mobile’s Emergence As A Force Of eCommerce

Nearly 30% of the online traffic on Black Friday and Cyber Monday came from smartphones and tablets, representing a 61% jump over last year. A specific exception, at Walmart.com, mobile accounted for 55% of traffic on Black Friday, and, as Joel Anderson, CEO of Walmart.com is quoted: “2013 will be remembered as the year online went mobile.” Actual...
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