Author Archives: Gilon Miller, CMO

Gilon Miller, CMO

About Gilon Miller, CMO

Gilon is a seasoned marketing, sales and business development executive with over 15 years of experience in the software and Internet business. He is the Founder and CEO of GuruShots. Previously, Gilon was the CMO of Upstream Commerce, VP of Marketing at iMDsoft and Director of Global Marketing at SAP. He earned an MBA at the MIT Sloan School of Management and a BS in Electrical Engineering from Tufts University.

12 Cyber Monday Shopping Tips From The Retail Intelligence Company, Upstream Commerce

The other day we talked about the past history of Cyber Monday, including statistics that ranged from how much money is made on Cyber Monday to the fact that 96 percent of customers are motivated to shop with a retailer if free shipping is offered. The statistics point up some of the challenges to retailers for Cyber Monday’s eCommerce Online Reta...
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Find Out Which One Factor Motivated 96% Of Customers To Shop On Cyber Monday?

Retailers are eagerly waiting to see what Santa brings them in the way in sales on Cyber Monday, the day that quickly became the “traditional” holiday ONLINE shopping day. Be that as it may, it’s imperative for retailers to know where they and Cyber Monday have been, in order to know where they’re going, as well as what they’re measuring against in...
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How Long Do Retailers Think A Customer Will Wait Before Walking Out?

Sea-changing internet technology and development has led to dramatic changes in eCommerce Online Retail Competition, particularly the consumer-seller relationship. Consumers are influenced by online media whenever they visit a retail website to find product information, consult a review website to decide about a product or service, check social med...
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How Retailers Are Bringing In $200 More Per Customer With This Simple Strategy

Retailers are clearing $200 more per customer and getting more return business using a ridiculously simple approach. Some businesses have been doing this for a long time, but retail caught on to its unexpected benefits.  Retailers have taken a page from restaurants, spas, doctors and dentists — letting you book online, or they would hand you a rad...
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Rafi’s Ribs: When It’s NOT Wise To Offer Volume Discounts

I licked my chops over this blog post. “Rafi’s Ribs” is my take on Rafi Mohammed’s recent purchase of 30 pounds of ribs for a Korean barbecue — and then, asking for, and getting a generous volume discount from the butcher. (“Without giving it a second thought, the butcher chopped the per pound price from $8 to $6”). After receiving this volume disc...
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How Demographics Play A Part In Customers’ Price Satisfaction

With customer empowerment at an all-time high, which emphasizes the need for astute competitive pricing strategy, a company providing customer feedback insights studied how satisfied real customers are today. The study performed by the CFI Group — Based on American Customer Satisfaction Index (ACSI) — measured six elements of the customer experien...
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Price, Shipping, Or Customer Service? Which Online Retail Strategy Is #1 Shopper Magnet?

At my LinkedIn site, Competitive Pricing For Online Retail, I polled 3500 retail execs and managers to find out your opinion regarding eCommerce Online Retail StrategyWhat do you think is the #1 feature for building your customer base and insuring loyalty of online shoppers? Answer choices were: 1. Have the lowest prices. 2. Provide unequalled...
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Customer Services Getting Serious Upgrades By Retailers To Lower Costs & Raise Shopper Satisfaction

In my last blog post, “Retailers Beware, 43% of US Online Shoppers Will Abandon Online Purchases If You Don’t Give Them Immediate Answers To Their Questions”, I noted the trending directions being taken by retailers to meet the challenges of delivering impeccable customer service and to lower the costs for customer service that hadn’t been good in...
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Retailers Beware: 45% Of US Online Shoppers Will Abandon Online Purchases Absent Quick Answers

According to a 2013 Forrester Report, Navigating the Future of Customer Service, the latest wrinkle in eCommerce Online Retail Competition is that retailers are only just beginning to understand the importance of customer service as one of their top strategic priorities. Some customer service trends identified in the report concerned mobile solutio...
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How Retailers Might Tap Customers’ Brain Waves To Set Optimal Pricing

Could the key to price optimization be found in our subconscious? Is the brain the path to setting and getting the best prices for your products?  Retailers who want to know about the best retail pricing strategy should take a look at the research of German neuroscientist Kai-Markus Muller, described recently in Der Spiegel, Reuters and BusinessWe...
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True Or False? 61% Of Consumers Spend The Majority Of Their Shopping Time Online

Many times over the past months we’ve discussed how stores would need to reinvent themselves to survive in today’s multichannel world. (Top 10 Trends That Will Drive Online Competitive Pricing In 2012).  Studies like the J.T. Kearney survey we referenced in Part 1, (What Do 81% Of Shoppers Do In Stores That Only 19% Of Shoppers Do Online?) indicat...
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What Do 81% Of Shoppers Do In Stores That Only 19% Of Shoppers Do Online?

 Just like Mark Twain’s erroneous obituary, the news that brick-and-mortar stores are dead has been greatly exaggerated. True, the situation has become ever-more competitive with the advent of new retail channels, greater costs (to offer products across channels), and retail price competition (due to the dramatic rise in price transparency through...
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Why Did Amazon Raise Its Free-Shipping Threshold From $25 to $35?

You had to be living under a rock if you didn’t hear that Amazon on Tuesday raised its threshold for free shipping from $25 to $35. The media amply reported the news aspect of the announcement, so I’m here, not to repeat the news, but to explore a few of the issues the announcement raises: First, WHY Did Amazon Raise Its Free Shipping Threshold Fro...
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