Author Archives: Gilon Miller, CMO

Gilon Miller, CMO

About Gilon Miller, CMO

Gilon is a seasoned marketing, sales and business development executive with over 15 years of experience in the software and Internet business. He is the Founder and CEO of GuruShots. Previously, Gilon was the CMO of Upstream Commerce, VP of Marketing at iMDsoft and Director of Global Marketing at SAP. He earned an MBA at the MIT Sloan School of Management and a BS in Electrical Engineering from Tufts University.

Amazon Puts On Luxury Makeup To Compete In $10.6B Industry

Amazon has been angling toward the luxury market for a while now, launching its own online luxury beauty store earlier this month. We told you about this impending move in our July, 2013 blog post, “Why Amazon’s Foray into $10.6 Billion Prestige Makeup Biz Has Department Stores Worried.” Until now, the Amazon cosmetic and personal care offerings f...
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Tory Burch’s Not-So-Secret Secret Weapon: The Customer Experience (and Technology)

Award-winning, actress-dressing, chic apparel and accessories retailer, Tory Burch fuels the company’s dynamic growth by leveraging digital channels of retail competition to please the customer. Tory Burch (the Company) describes itself as… an American sportswear brand with a classic yet modern sensibility distinguished by a global and eclectic a...
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Walgreens’ Clever Prescription For Profit: A Big Dose Of Digital Innovation

Not all digitally-savvy businesses are new to the arena. Venerable retail legend, Walgreens, is managing to remain relevant today by making digital innovation a priority throughout its organization. The store that for decades would find the best local corners for its brick-and-mortar stores, is now reaching cyber-corners of the world to do business...
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Price? Convenience? Selection? Why Do 43% Of UK Internet Users Plan To Holiday Shop Online?

According to a recent article in eMarketer.com, 43% of UK holiday shoppers (who are already internet users) say they are going to shop online this holiday season, as opposed to shopping at malls or on high street. The article was based on a September 2013 “Panel” from media-buying firm, Kinetic, which took a look at spend and behaviors this coming...
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10 Smart Ways Best Buy Is Snagging Site Visitors & Converting Them Into Buyers

While online sales have been growing at a rate three times faster than brick-and-mortar stores for years — and 21 percent of all electronics sales occur online — Best Buy’s e-commerce sales numbers have been lackluster, to say the least, including the fact that Amazon.com has been selling three times the quantity of electronics online as Best B...
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How Office Depot Takes 15,000 Customer Comments Per Week & Turns Them Into Sales

Have you ever called, e-mailed, gone to the service desk, or filled out a form to tell a retailer something? How often and how fast has someone gotten back to you? Not much? Hardly Ever? Never? It creates a really bad feeling about the retailer and kills your desire to shop with them, doesn’t it? So how would you feel if a retailer contacted you i...
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5 Ways Staples Getting Attached To eCommerce Online Retail Competition

I’d like to review what some of the big retailers (like Staples, Best Buy, Walgreens, Penneys) are doing about eCommerce Online Retail Competition in general, and Amazon, in particular, as they attach their futures to the burgeoning eCommerce bandwagon. Staples seeks to “reinvent” itself. Purportedly the second largest internet retailer (trailing A...
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Retailers Who Raise Prices Will Lose Volume: True or False?

Some interesting retail pricing myths: Price is the most important factor for your customers, Right? If retailers lower prices, they will make it up in volume, Right? The market sets the price, retailers sell to the market, Right? “Everyone has perspectives about pricing” writes Scott Francis of Strategic Pricing Solutions. Scott bases his reaction...
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10 Reasons A Retailer Would Be Crazy To Lead With Price

If you want to compete on price, think, think again. Not only are there are many, many bigger competitors that are already offering low price strategies that you would find hard to meet, you are setting yourself up for some extremely negative consequences.  “…You are saying price is your competitive differentiator and signaling the customer to b...
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3 Retail Pricing Strategies That Put Your Sales At Risk

Do you have a particular product that everyone snaps up without hesitation? Do you think you’ve got a wonderful product, but nobody is buying it? Do customers haggle over your prices? Well, pricing, after all, is the most potent variable in marketing and here’s the bad news about retail pricing strategies that put your sales at risk: — If everybody...
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7 Simple Pricing Secrets For Retailers To Put In Their Pricing Strategy Planbooks

Retailers will be delighted to know that you don’t have to price low to get the customer to buy; but you do have to give your Retail Pricing Strategy context and atmosphere, and understand the predictably irrational behavior of people. Here are: “7 Ridiculously Simple Secrets For Retailers To Price Effectively & Make More Money.”* The best thing abo...
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10 Commandments Of Price Optimization Retailers Don’t Want Their Competitors To Know

Vince Lombardi, inveterate coach of the Green Bay Packers was very tough — and very successful. He had a lot of wise sayings. The most important thing he ever told his teams was: “Winning is...
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Why Should Walgreens Get Bad Rap For Good Pricing Differentiation?

Walgreens (at the corner of Happy & Healthy) can’t be too happy with headlines last week, when CNN Money, Time, Huffington Post, MSN.com and many others took Walgreens to task that customers might ...
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