Author Archives: Mauricio Barberi, CMO

Mauricio Barberi, CMO

About Mauricio Barberi, CMO

As CMO of Upstream Commerce, Mauricio leads all branding, marketing communications, public & analyst relations, web presence, social media, demand & lead generation and sales enablement programs. He has over 20 years of experience in B2B technology marketing and product development. Previously, Mauricio was SVP of Global Marketing at TradeCard (acquired by GT Nexus), a leading innovator in Cloud-based supply chain management solutions for large retailers and manufacturers; SVP of Worldwide Marketing at CGS, a $200 million software and services provider, where he revitalized the BlueCherry suite of software solutions for the retail & apparel sector; SVP of Marketing at Mobius, a NASDAQ-listed digital archiving and records management company; and VP of Marketing & New Products at C3i, a CRM services firm and Siebel partner. Mauricio earned an MBA from Harvard Business School and a S.B. in Mechanical Engineering from Massachusetts Institute of Technology.

5 Vital Questions Every Retailer Should Ask When Choosing Their Retail Intelligence Solutions

A funny thing happened to me at the eTail West conference in San Antonio, Texas earlier this month: I realized that many retailers don’t fully appreciate the vast differences in the capabilities and offerings of “pricing intelligence” providers. Many of the folks with whom I spoke seemed to think that there are a number of vendors, all doing and of...
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Private Label Popularity Means Retailers Must Compare Products Carefully & Price Competitively

The “Great Recession” and the recent ailing economy brought new opportunities for supermarkets, drugstores, and “Club” stores to reach out to consumers increasingly eager to save on everyday purchases. One of the simplest strategies for consumers to trim costs was to switch to cheaper brands, also known as generic no-name bran...
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Marketers Say Shoppers More Interested In Product Quality Than Low Prices. True or False?

We were looking at the results of a February 2014 “CMO Survey” performed for the American Marketing Association (AMA) by Duke University’s Fuqua School of Business. The point of the twice-annual CMO Survey, according to its own branding, is “to predict the future of marketing; track marketing excellence; and improve the value of marketing.” The su...
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If You Were A Retailer, Would You Admit That You Were Worried About Your Competition?

If you were a retailer, would you admit that you were worried about your competition? With eTail West around the corner (March 3-6 in San Antonio, Texas), I want to revisit what last year’s retail attendees said about their spending plans for 2014 — regarding the challenges faced in all aspects of multi-channel and online retail in view of competit...
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Problems of Price Matching: Why Retailers Must Use Quantitative Data To Set Best Prices

With holiday results in — and Q4 reports to substantiate the fact that there were minor sales increases vs. greater costs — it seems that investing in price matching has been a folly for most retailers. As I wrote in a recent post: 9 Future Retail Competition Trends … Holiday retail sales for 2013 showed gains of only 3.8 percent while prediction...
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9 Future Retail Competition Trends

As holiday retail sales for 2013 showed gains of only 3.8 percent while predictions were for a 3.9 percent uptick from 2012, retail experts and analysts have singled out a batch of prob...
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Amazon’s New “Anticipatory Shipping” Patent: Prescient Parody Turns Real (+ Video)

It’s a growing trend among technology and consumer firms to anticipate consumers’ needs, even before consumers do. Witness appliances that tell you when they need repair, prescriptions filled a year in advance, smart televisions that predict which shows to record, and software that aims to predict users’ daily scheduling needs. Also the fact th...
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How Will Forrester’s Predicted $1.4 Trillion In Web-Influenced Sales Affect Competitive Retail In 2014?

$300 Billion in online direct sales expected in 2014 is nothing to scoff at… but it’s immediately overshadowed by the projection that an additional $1.4 trillion in web-influenced retail sales is expected in 2014. Retailers need to be keenly aware of three key factors affecting 2014’s “choppy waters” as they relate to the web, according to ...
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