Author Archives: Naomi K. Shapiro, Strategic Market Communications

Naomi K. Shapiro, Strategic Market Communications

About Naomi K. Shapiro, Strategic Market Communications

Seasoned strategic market communicator, Naomi headed public information for several academic and professional associations as well as founding Creative Brilliance Associates Market Communications. She created and published Brilliant Ideas for Publishers Magazine and authored popular newspaper trade reference, The Brilliant Book of Promotions, Sales Tools & Special Events. Simultaneously, Naomi savored the world as an adventure travel writer that included trekking on glaciers, fishing with saltwater crocodiles and swimming with piranhas. Naomi holds her M.A. from the University of Wisconsin, including participation in a unique industry-science-technical writing program.

JEGS High Performance Adds Data & Pricing Advantages Through Partnering With Upstream Commerce

UC logo 150 x 157NEW YORK– JEGS High Performance will use the competitive insights and capabilities provided by Upstream Commerce Retail Intelligence, the two companies announced today.

“We specifically chose to work with Upstream Commerce for their expertise, in general, and their experience in the automotive parts and accessories industry, in particular,” said ...
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7 Major Retail Trends for the 2015 Holidays & Beyond

Not just holiday time any more, but year-round, retailers are finding that best practices based on accurate, easy to use, actionable scientific data provide the greatest efficiency, agility, and profitability as they embrace new ways to manage products and inventory — as well as price optimally for profit.

To see what’s coming, we assembled som...
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7 Sure-Fire Ways For Retailers To Generate Extra Profit

Motivational Poster, Motivation PictureFrom enterprise on down, every retailer has to be creative and “think smarter” to survive and thrive in today’s competitive retail arena. The principle is to offer items that increase your sales, increase your customer base, increase customer purchases, increase future business, be more visible, advance brand reputation, minimize customer abandonm...
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10 Very Smart Back To School Pricing Strategies For Retailers

$68 Billion from NRF Infographic 10“Never price less any time you can be making more profit,” should be the mantra of every successful retailer from enterprise on down. This is especially true of holiday selling, including the upcoming back to school shopping season. Here are some highlights of the 2015 NRF Back To School Shopping Survey, followed by “10 Very Smart Back To School S...
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Upstream Commerce Unveils New Advanced Trending Solution

Advanced trending perpetual motion150What if retailers could combine market data with key business metrics to uncover underlying trends — and then leverage these insights to optimize business results?  What if retailers could get answers to important questions such as: “How does my sales volume behave when my price changes are not aligned with market price movements?” or, “Which met...
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Is Your Real Competition The Competition — Or The Marketplace?

Businessman Hand Working With New Modern Computer And Business SuccessThis is about how insightful competitive intelligence ensures your business agility. Competitive Intelligence expert, Benjamin Gilad, in a recent article about competitive strategy in the Harvard Business Review (HBR), said businesses are mistaken if they think that competition is about, well, only about their competition. Rather, he points out, c...
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How Retailers Are Boosting Gross Margins Up To 37% Using Merchandise Analytics

In today’s fast-moving, competitive marketplace, every retailer needs to have the right product at the right place at the right time in order to make the sale and recognize the greatest profit. Simultaneously, retailers and technology providers have recognized that it’s not just about the price. Using a Suite of Retail Intelligence Solutions tha...
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How Predictive Analytics Are Revolutionizing Retail

Guess what? Analytics of the future are… already here! Using data-driven insights derived from predictive analytics, retailers are empowering themselves to offer top selling items to the right customers at the right times, at the RIGHT PRICE, at the right locations (in-store and online), and more. Insights derived from the data lead to strategie...
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Retailer Price Strategies That Increase Sales & Move Inventory

Businessman Hand Holding StrategyPrice is a critical competitive issue for retailers.  (That is, of course, an understatement). A recent survey by Gartner Company subsidiary and point of sale research firm, Software Advice, examined how retail technology adoption, especially pricing strategy, can help a retailer stay afloat in today’s make-or-break market. The report confirme...
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How Can Retailers Confront Disruption & Avoid Extinction?

ExtinctHere’s what you didn’t learn in school about the disruption affecting retail today. A recent article by consultant Chris H. Petersen, “Seven disruptive trends that will kill the ‘dinosaurs of retail'” discussed the fate of “25 retail dinosaurs that vanished in the last 25 years” which was the subject of an Entrepreneur article. Those retailers in...
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Vendors: If You Have A Product True… Amazon May Go To School On You… And Sell It Too!

While performing competitive research for its own clients, retail intelligence leader Upstream Commerce noted that Amazon was likely following its marketplace vendors’ product success, when, within twelve short weeks, Amazon had picked up and sold 25% of important women’s clothing items that were first introduced by its own marketplace vendors! ...
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Does Amazon Eye Its Own Marketplace Vendors’ Best Sellers?

“In an ideal business world, any vendor would love to know in advance which products are going to become best sellers… so if another retailer, in this case, Amazon, tracks its own marketplace vendors’ product success and then decides, on short notice, to sell those products itself, what would this tell you?” Well, recent research that Upstream Com...
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6 Powerful Paths To Profit Using Predictive Analytics 

Dump that shirt that isn’t selling well. Delete SKUs with low sales. Don’t carry that product line because no-one’s buying it. Jack your prices around because that’s what your competitors are doing — and in real time. Right? Well, the answer is a resounding: Don’t do it! Here’s why: It’s every retailer’s dream scenario to know what the consumer wan...
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