Author Archives: Naomi K. Shapiro, Strategic Market Communications

Naomi K. Shapiro, Strategic Market Communications

About Naomi K. Shapiro, Strategic Market Communications

Seasoned strategic market communicator, Naomi headed public information for several academic and professional associations as well as founding Creative Brilliance Associates Market Communications. She created and published Brilliant Ideas for Publishers Magazine and authored popular newspaper trade reference, The Brilliant Book of Promotions, Sales Tools & Special Events. Simultaneously, Naomi savored the world as an adventure travel writer that included trekking on glaciers, fishing with saltwater crocodiles and swimming with piranhas. Naomi holds her M.A. from the University of Wisconsin, including participation in a unique industry-science-technical writing program.

Upstream Commerce Unveils New Predictive Pricer™ Price Optimization Solution

UC logo 200 x 190Global retail intelligence leader Upstream Commerce offers SaaS-based intelligence and analytics solutions that transform the way retailers price, select merchandise and manage products in order to maximize sales and optimize margins. Today, at SHOP.ORG’s 2014 SUMMIT, Upstream Commerce unveiled their new Predictive Pricer™ price optimization solu...
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Benchmark Brands/FootSmart® Selects Upstream Commerce to Provide Its Competitive Retail Intelligence Solutions

UC logo 200 x 190NEW YORK — Omnichannel retail leader, Benchmark Brands, no. 204 on the Internet Retailer 500, has chosen intelligence provider, Upstream Commerce, to maximize Benchmark’s price and assortment optimization in order for Benchmark to better serve their prime audience of baby boomers and seniors needing comfortable footwear, footwear-related products,...
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Dynamic Pricing: What should you do if your competitors change prices every hour — or even every minute?

Editor’s Note: We recently received some great questions on our Competitive Pricing For Online Retail LinkedIn Group Site — worth sharing with our wider audience. Questions such as: 1. What should you do if your competitors change prices every hour or even every minute (i.e. dynamic pricing)? 2. When performing competitive intelligence, how can yo...
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25 Ways Retailers Can Beat Amazon With Multi-channel Marketing

To pick up where Amos left off, “multi-channel retailers have many advantages over Amazon if they continue to exploit every opportunity to blur the channels.” (Retailers’ Survival Guide To Webrooming). Simultaneously comes a report from Boston Retail Partners stating, “The retail industry is undergoing an unprecedented multi-channel transformation ...
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How Retailers Can Avoid Falling Into Amazon Firefly’s Flytrap

In case you missed it, Amazon recently introduced a new smartphone called Fire, which includes a shopping feature called “Firefly”.  “The Firefly shopping feature, if successful, will have serious consequences on the ways that both online and brick and mortar retailers do business,” says Upstream Commerce CEO, Amos Peleg.  “As a result,” Peleg s...
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The Magic Formula For Competitive Retail Profit

The Magic Formula For Competitive Retail Profit is: “Price better.” Whether you have 80 or 80,000 products, the proper strategic pricing adjustment can help you capture revenue that you’re leaving on the table. If you raise prices 10% and your volume drops 20%, you’re in trouble. But if you raise prices and your volume only drops 5%, you’r...
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10 Important Reasons Retailers Should Monitor MAP (Minimum Advertised Price) Violations

Are your competitors violating MAP agreements to the detriment of YOUR bottom line? As you know, Minimum Advertised Price or MAP — emphasis on the word “Advertised” — is a supplier / manufacturer pricing policy (with legal ramifications), not permitting resellers to advertise a product for prices below a certain specified amount.* Violations of MA...
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Upstream Commerce Unveils New MAP Monitor™ Solution To Track & Document MAP Pricing Violations

UC logo 200 x 190CHICAGO – Wednesday, June 11, 2014 — Retail Intelligence leader, Upstream Commerce, today, at the IRCE 2014 Conference in Chicago, unveiled the latest solution in their price intelligence toolbox, MAP Monitor™.  This tool gives retailers the capability to identify, document, and track corrections of MAP pricing violations. “In today’s hyper-...
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Price Optimization Survival Guide For Retailers

“Failing to use the proven science behind price optimization technologies has become a true inhibitor for retailers,” observed the RSR researchers in the conclusion to their recent pricing survey, the Pricing Paradox. And, although the stated position of RSR Research is “to focus on the business challenges and opportunities that technologies can...
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25 Ways Your Retail Competitors Are Poised To Increase Their Pricing Power

As retailers jockey for position in the competitive marketplace, tactics and strategies that didn’t exist yesterday are mainline today — and will be history tomorrow. Customer, product, supply, assortment, marketing, social, omni-channel, you-name-it. Once a product exists, EVERYTHING revolves around that product, i.e. pricing, price competition an...
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Upstream Commerce Unveils Dynamic Pricer™ Real-Time Dynamic Pricing Solution for Retailers

NEW YORK – Tuesday, April 22, 2014 — Retail Intelligence leader, Upstream Commerce, today unveiled Dynamic Pricer™, the latest tool in its pricing intelligence toolbox, providing retailers the capability to automatically control and change their pricing in real-time based on rules the retailer determines.

“In today’s hyper-competitive market, wit...
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How One Company Generated $200 Million In Additional Profit Using Intelligent Pricing Strategy

Here’s a story about a company that was struggling with profit margins but then applied intelligent pricing strategies to realize an additional $200 million in operating income.* What the $9 billion annually company did was group their 800,000 products into categories based on their level of differentiation in the market. For their most highly diff...
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10 Important Pricing Lessons Retailers Can Learn From 10 Simply Stupid Pricing Mistakes

10 Simply Stupid Pricing Tips, by Pricing Prophet, Jon Manning gives us ten important pricing lessons on how to price wisely. Jon calls them “tips”; I prefer to call them “retail pricing strategy mistakes”. Manning, as always, tackles the essential issues and cuts to the heart of the matter with a rapier. In his latest video, below, Jon presents the...
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