Author Archives: Shai Geva, Co-Founder & Chief Technical Officer

Shai Geva, Co-Founder & Chief Technical Officer

About Shai Geva, Co-Founder & Chief Technical Officer

Dr. Shai Geva is CTO and co-founder of Upstream Commerce. As a leading technologist with more than 25 years of practical experience coupled with a strong academic and research background, Shai is intimately familiar with web technologies and e-Commerce. Before co-founding Upstream Commerce, Shai served as Chief Scientist at Mercado (acquired by Omniture Inc., now Adobe), where he provided technology leadership, helping to formulate and realize the company’s strategy and vision. Prior to that, Shai served for five years in an elite technology unit of the Israel Defense Forces, where he was responsible for innovative system design and implementation. Shai holds a Ph.D. in Computer Science from Carnegie Mellon University and a B.Sc. in Mathematics and Computer Science from Tel Aviv University. He is co-inventor of two US patents and has a number of patent applications pending.

Why Predictive Analytics Have Become Essential Technology For Retail Profit

Predictive analytics have quickly become an essential technology solution that retailers are eagerly adopting to compete and survive in today’s marketplace. Predictive analytics solutions let retailers use science to analyze Big Data… using patterns found in historical and transactional data to uncover actionable insights and opportunities, to ...
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How Retailers Are Making Profitable Pricing Decisions Using Price Optimization Software

In today’s transparent, always-on, highly competitive marketplace, savvy retailers are quickly adopting “the best technology so far” to compete strongly in the pricing arena. Price optimization software melds big data, science, and historical information to help retailers price millions of SKUs, product-by-product, in the most accurate, timely, an...
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7 Reasons Why A Retailer Like Birkenstock Would Walk Away From Amazon

In July, Birkenstock notified its “Valued Partners” that the Company would stop selling on Amazon as of January 1, 2017… due, among other things, to “posting by sellers proven to have counterfeit Birkenstock products” … “plus a constant stream of unidentifiable unauthorized sellers who show a blatant disregard for our pricing policies.” (Report...
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Predictive Analytics: A Retailer’s New Best Trend!

Illustration Of Service Oriented Layered Architecture And Global Business In A Business Hands And Th

Retailers are finding that the path to optimal and dynamic pricing and increased profit margins goes through predictive analytics. To properly capitalize on nascent scientific solutions, retailers have to: Determine how the technology fits into their company culture; integrate the technological capabilities with existing support systems; involve k...
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7 Ways Humans Crucial In Predictive Analytics Of Pricing

The Big Data juggernaut — miraculous and awe-inspiring — rolls along.  On the one hand, data volumes have become so large that oftentimes only advanced analytics and other data analysis technologies can make sense of them. On the other hand, humans can glean valuable insights from data that escape even sophisticated analytics software. It’s not en...
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