Category Archives: Amazon competition

6 Ways Retailers Gain Control By Using Private Labels

In the ongoing quest to leverage products, pricing and profits, retailers now see that offering hundreds of brands in every store is no longer a winning proposition. They appear to realize they have a better chance of reeling in more customers and profits by taking a more aggressive approach with private label products. JCPenney (Dallas Morning New...
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7 Reasons Why A Retailer Like Birkenstock Would Walk Away From Amazon

In July, Birkenstock notified its “Valued Partners” that the Company would stop selling on Amazon as of January 1, 2017… due, among other things, to “posting by sellers proven to have counterfeit Birkenstock products” … “plus a constant stream of unidentifiable unauthorized sellers who show a blatant disregard for our pricing policies.” (Report...
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Reactions To Amazon’s Push Into Private Label Fashion

RetailWireBrainTrustLogo 150While Amazon builds up its private label fashion offerings, there’s been a lot of discussion in the media about the likelihood and degree of Amazon’s success in this highly competitive venue. In Can Amazon dominate apparel with its own private labels?  the RetailWire BrainTrust discussed the branding challenges ahead of Amazon, and whether they...
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10 Advantages of Private Label Branding

Private-label-tags-red-center-150-150x150As we noted in our last post, Amazon is now offering fashion clothing and accessories under its own private labels. Why private label you may ask?  First, fashion sales are very profitableclothes and food are where the biggest money in retailing is,” according to Forbes article, Amazon’s Endlessly Fascinating Push Into High-End Fashion. Se...
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Amazon Pursues Profitable Fashion Sales With Own Private Label Offerings

Amazon FashionThere’s a lot of chatter in the media lately about Amazon’s quiet foray into fashion private label. As the mammoth retailer casts in every direction for more massive growth, the e-commerce giant has started selling “fashion” clothes under at least seven different labels trademarked by the company itself. A major reason for this is that fashion sal...
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