Category Archives: Comparison Shopping Engines

Blog posts that talk about how comparison shopping engines affect online retailers

9 Reasons A Retailer Gave Amazon & eBay The Boot

Last week, I wrote about the Pros & Cons Of Selling On — and How To Choose — Third Party Marketplaces.  To quickly recap, benefits include increased sales, new customers, cost benefits and efficiency of marketing, fulfillment, and service. Cons included competitive pricing, marketplace costs & fees, loss of identity (branding), complexities of da...
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7 Reasons Comparison Shopping Engines Are A Growing Challenge To Online Retailers (Infographic)

Sites that take product data feeds provided by many merchants, match up the products offered by each store, and allow customers to compare prices — Comparison shopping engines — have rapidly grown over the past decade as significant tools to get consumers to your website. Also called “CSEs” or “shopping feeds,” there is no question that shopp...
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Third-Party-Marketplaces Make Pricing More Competitive Than Ever

Selling on Third-Party Marketplaces is an attractive way for retailers to increase exposure and sales using the built-in services and procedures of a ready-made market. At the same time, the Third Party Marketplace benefits from adding extra inventory at no additional cost, and gaining an even wider reach over prospective customers. Before you join...
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5 Obvious Reasons Retail Winners Do Competitor Price Monitoring

As all retailers gird their loins to do serious battle for customers and sales in today’s evolving and competitive marketplace, competitor price monitoring has become indispensable as the keystone for strategic decisions regarding pricing, sales, profits, and survival. Competitor price monitoring makes the difference between making a sale and getti...
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3 Important Ways Dynamic Pricing, Shipping Costs & Pricing Intelligence Affect The Cost Of A Dustpan

 In the past few posts, I talked about the advantages and disadvantages of dynamic pricing for both the retailer and the consumer. The discussions referred to Wall Street Journal article(s) about the frequent lowering of prices on all kinds of items (from toilet paper to bicycles) in order for retailers to be competitive and reach the top of the ...
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5 Ways To Improve Your Competitive Pricing By Learning About Your Competitors And Their Prices Online

We continue to harp on how important it is to know your competitors’ pricing at all times. Knowing what your competitors’ charge for what they sell is critical to the success of  your competitive pricing strategy and ultimately to your online retail business. With all the transparency today and the tools to get the information, the more you know...
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How Online Retailers Can Pass Google’s New “Freshness” Test

If your latest Google search was faster, and provided fresh, current results, it’s because Google recently updated their search algorithm to reward newsworthy, updated information — and discourage reworked, repetitive, stagnant, or multi-linked-sites-to-nowhere, sites that copy content from other web sites, or are just not very useful — sites that,...
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Are Comparison Shopping Engines Hurting Your Online Retail Business?

Online retailers today simply cannot afford to ignore comparison shopping engines (CSEs) like Google Product Search, NexTag and Shopzilla, as they have rapidly grown in popularity and number over the past decade, and they have become widespread and significant tools to get consumers to your website. In many industries, they represent a significant ...
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5 Paths To Pricing Success For Today’s Online Retailers

Online retailing is a Brave New World being driven by competitor-based pricing, while cost-based pricing and customer-based pricing temporarily take a backseat. “Shopping online is about to explode,” writes Laura Heller on Forbes.com. “Retailers of all types are expanding product offerings, adding in-store pickup, free shipping and experimenting wi...
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