Category Archives: Competitive Pricing Intelligence

10 Ways Retailers Can Leverage Bundling Of Products To Drive Sales

As you know, bundling is a competitive pricing tactic where merchants group products or services together as a package deal to create a new price point. (Examples of bundling include McDonald’s value meals; new cars whose sticker price already includes sunroof, GPS, and other extras; bundled computer packages that come complete with monitor, mouse, k...
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7 Tips To Make Your Business Irresistible To Online Shoppers

In the “old days” of marketing, the physical location of the bricks and mortar retail business was paramount — hence the watchword: “Location location location”. Today, especially in the world of online retail, the singular element of business success is: “Consumer consumer consumer.” Everywhere you turn, the consumer is in the driver’s...
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Terrific Pricing Video: 10 Important Things Retailers Should Know (And Do) About Competitive Pricing

What does Goldilocks have to do with half a car? Or Bart Simpson have to do with a pricing laboratory? Pricing strategies. At least according to Pricing Prophets they do. We chose this video because Pricing Prophets’ Founder/Managing Director, Jon Manning presents some of the best competitive pricing advice you could want, with humor and goodwill...
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Great Video: 10 Outstanding Pricing Milestones Throughout History

What do the Rolling Stones have to do with pricing milestones? Find out in this video when Pricing Prophets’ Founder / Managing Director, Jon Manning tells us the colorful history of pricing. It’s all there: Auctions (think Joseph and the Coat of Many Colors); opportunistic pricing (price vs demand, as in charging more to take people across the Th...
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8 Clever Tactics To Outprice, Outsell & Outperform Your Online Retail Competition

With growing numbers of online competitors — not to mention Amazon, with its, well, Amazon resources — you have to find creative ways to outplay, outwit, and outlast the competition using competitive pricing intelligence and promotions.  Whether it’s flowers, fram filters, frocks, washing machines, supervitamins, wines, or Kibbles ‘n Bits… you’...
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5 Wizardly Ways To Maximize Profits With Truly Competitive Pricing

Utilizing competitive pricing intelligence to the fullest is much more than getting your competitors’ prices and information and then reacting to it. You have to look at your own pricing in new ways to find out where can you make money, save money, and increase your profit margins. And this race is a marathon you have to be in for the long run. H...
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