Category Archives: Competitive Pricing Strategy

4 Brilliant Ways Retailers Can Offer Price Discounts & Still Preserve Margins: Rafi Mohammed

Pricing expert consultant Rafi Mohammed constantly amazes with his brilliant pricing ideas. This time he talks about margin-preserving strategies in a discount milieu. In recent Harvard Business Review (HBR) article, Mohammed wrote: “Retailers’ Holiday Strategy Doesn’t Have to Be ‘Discount Everything.'” First, the statistics: Analysts determined ...
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How Retailers Are Making Profitable Pricing Decisions Using Price Optimization Software

In today’s transparent, always-on, highly competitive marketplace, savvy retailers are quickly adopting “the best technology so far” to compete strongly in the pricing arena. Price optimization software melds big data, science, and historical information to help retailers price millions of SKUs, product-by-product, in the most accurate, timely, an...
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Underpricing & Overpromoting Are Some of the Retail Mistakes Revealed by 2016 RSR Benchmark Pricing Study

For the past few years, RSR (Retail Systems Research) has noted and chided retailers for being slow to adapt to modern market and pricing demands, believing they could win the race by low, lower, and lowest prices, or thinking that just participating in the race (i.e. competing on low price), would keep them in the game. This year’s RSR Benchmark ...
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“List Prices” Have Become Slippery Slope for Retailers, Customers & The Law

Marketing StrategyRemember when price tags had information on them like: “Valued at, compared to, marked down from, or manufacturer’s suggested retail price? In recent years, many retailers have been hauled into court for “false and misrepresentative” advertising — for comparing the discounted price to list prices that were inflated o...
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10 Very Smart Back To School Pricing Strategies For Retailers

$68 Billion from NRF Infographic 10“Never price less any time you can be making more profit,” should be the mantra of every successful retailer from enterprise on down. This is especially true of holiday selling, including the upcoming back to school shopping season. Here are some highlights of the 2015 NRF Back To School Shopping Survey, followed by “10 Very Smart Back To School S...
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Why Keeping Your Retail Competitors in Business Keeps YOUR Profits High

“Can a retailer “cooperate” with his/her competitors so both succeed and make greater profits?” This is the question posed and discussed by Pragmatic Marketing expert Mark Stiving in his recent article, Pricing and the Prisoner’s Dilemma. The prisoner’s dilemma (which originated in game theory) represents a situation where two players both do bet...
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How Price Intelligence Can Help Retailers Win Nearly Every Poker Pot

When I talk with prospects about choosing the best pricing intelligence solutions, I tell them to visualize a poker game where they win the pot regularly and consistently. As you know, in the game of Poker, you are dealt a certain set of cards on which you must base your bidding. You bet on whether you think you have the best hand and then compete ...
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Research On Holiday Pricing Patterns At Amazon, Zappos & Macy’s Unmasks Some Interesting Shopping Myths

Amazon Zappos Macys etc. logos 150Here’s an interesting take on some Big Retailers’ Holiday Season Pricing Patterns: “How to snag a bargain over the holiday shopping period,” on Tamebay, by our newest guest blogger, Chris Dawson.

Chris writes: We’re just two weekends away from what’s traditionally the busiest online shopping weekend of the year. For our American readers ...
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Upstream Commerce Unveils New Predictive Pricer™ Price Optimization Solution

UC logo 200 x 190Global retail intelligence leader Upstream Commerce offers SaaS-based intelligence and analytics solutions that transform the way retailers price, select merchandise and manage products in order to maximize sales and optimize margins. Today, at SHOP.ORG’s 2014 SUMMIT, Upstream Commerce unveiled their new Predictive Pricer™ price optimization solu...
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How Retailers Can Avoid Falling Into Amazon Firefly’s Flytrap

In case you missed it, Amazon recently introduced a new smartphone called Fire, which includes a shopping feature called “Firefly”.  “The Firefly shopping feature, if successful, will have serious consequences on the ways that both online and brick and mortar retailers do business,” says Upstream Commerce CEO, Amos Peleg.  “As a result,” Peleg s...
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10 Important Reasons Retailers Should Monitor MAP (Minimum Advertised Price) Violations

Are your competitors violating MAP agreements to the detriment of YOUR bottom line? As you know, Minimum Advertised Price or MAP — emphasis on the word “Advertised” — is a supplier / manufacturer pricing policy (with legal ramifications), not permitting resellers to advertise a product for prices below a certain specified amount.* Violations of MA...
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Price Optimization Survival Guide For Retailers

“Failing to use the proven science behind price optimization technologies has become a true inhibitor for retailers,” observed the RSR researchers in the conclusion to their recent pricing survey, the Pricing Paradox. And, although the stated position of RSR Research is “to focus on the business challenges and opportunities that technologies can...
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9 Future Retail Competition Trends

As holiday retail sales for 2013 showed gains of only 3.8 percent while predictions were for a 3.9 percent uptick from 2012, retail experts and analysts have singled out a batch of prob...
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