Category Archives: Competitive Pricing Strategy

As eCommerce Sales Hit $1 Trillion In 2012, Here Are 4 Critical Pricing Strategies For Retailers In 2013

This is the time of year when ecommerce and marketing research firms tell us how we did in 2012 and offer up eCommerce predictions leading to astute pricing and assortment strategies for 2013. After reading the latest National Retail Federation, comScore and eMarketer reports, it’s clear that all signs point to a positive year ahead for eCommerce. ...
Read More | Comments Off on As eCommerce Sales Hit $1 Trillion In 2012, Here Are 4 Critical Pricing Strategies For Retailers In 2013

5 High Performance Pricing Procedures For Ecommerce Profits

There’s no area of your company — or your future — that isn’t affected by pricing — and, with pricing and assortment intelligence technology and price tracking capability developing at warp-speed, that becomes more and more challenging every second. Deloitte analysts in 2007 observed that companies that integrated their pricing efforts outperformed...
Read More | Comments Off on 5 High Performance Pricing Procedures For Ecommerce Profits

5 Valid Reasons For Retailers To Price Differentiate By Geography

A recent Wall Street Journal article, “Online Retailers Vary Prices Based on a User’s Location” (December 24, 2012) reported that several large retailers including Home Depot, Lowe’s, Rosetta Stone, and a renowned office-supply company varied their web-based pricing based largely on a customer’s location (a procedure called price differentiation). ...
Read More | Comments Off on 5 Valid Reasons For Retailers To Price Differentiate By Geography

What Competitor Price Monitoring & Sun Tzu’s Art Of War Have In Common

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu, Art of War.

The quote, above, is my short reply to a couple of ques...
Read More | 2 Comments