Category Archives: Competitor Pricing

Blog posts that talks about how online retailers can compete more effectively when it comes to pricing

How NRF Members Are Ending Overstock & Understock Nightmares While Maximizing Margins

NRF logo 150 b&redAs thousands of retailers descend upon the NRF Annual Convention & Expo this week in New York, whether big or small, they all have at least two things in common: 1. The myriad challenges of multichannel functioning; and, 2. Having the right inventory at the right place at the right time AT THE RIGHT PRICE — in orde...
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How Price Intelligence Can Help Retailers Win Nearly Every Poker Pot

When I talk with prospects about choosing the best pricing intelligence solutions, I tell them to visualize a poker game where they win the pot regularly and consistently. As you know, in the game of Poker, you are dealt a certain set of cards on which you must base your bidding. You bet on whether you think you have the best hand and then compete ...
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What’s More Important Than Competitive Pricing? Apple’s 5 Simple Secrets To Retail Success

This post is about how Apple changed retail — and how you could emulate Apple to bring retail success to your business. Did you ever wonder how Apple enticed millions of people to visit their stores and pay full price when all their products are readily available at other retailers, and even tax-free online at Amazon.com? How did Apple become the h...
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7 Simple Reasons Online Retail Revolution Welcomed In Australia (60 Minutes News Video)

With images of the movie Breakfast At Tiffany’s in the background, 60 Minutes Australia took a look at the early days of eCommerce in that Country/Continent (2011).  Titled The Online Retail Revolution, it’s interesting to see what people were thinking about as they looked toward the coming phenomenon of online shopping, and talking about what ...
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10 Reasons Price Matching Is A Risky Strategy: Ask Walmart, ToysRUs & Best Buy

What started as a competitive pricing strategy has turned into a bad dream for Walmart, ToysRUs, Best Buy and their customers. These, and other big retailers are running into flak because the price matching experience promised in the store is most decidedly not as expected, and some shoppers are angry enough to stop shopping there, reports a Bloo...
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Why Online Retailers Need To Grow Revenue 15% In 2013 To Remain Competitive (Infographic)

This just in! A nifty Infographic from ClickTale summarizing the latest eCommerce growth forecasts, telling why retailers need to achieve over 15% online revenue growth in 2013 in order to stay ahead of the game, including which product categories are going wild and key advertising dates when your business will be at its best. Of course, along with...
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When It Comes To Competitive Pricing, How Low Dare A Retailer Go? (Marketoon)

“You can’t continually cut product costs without eventually being left with an empty box” is the premise for Tom Fishburne’s Marketoon this week (below), showing the constant pressure in business to improve margins through cost-cutting. Cost cutting, according to Fishburne, is still important this year, when consumer confidence is still unsettled a...
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Why Online Retailers Not Offering FREE RETURN SHIPPING Will Lose Thousands In Sales & Future Business: Harris

Why is offering FREE RETURN SHIPPING vital to every online retailer? Because not having a FREE RETURN SHIPPING policy has been shown to lead to huge lost additional sales and future business. In a ShopRunner/Harris Interactive study of over 2,800 online consumers, 81 percent of survey respondents stated that they are less likely to make additional...
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As eCommerce Sales Hit $1 Trillion In 2012, Here Are 4 Critical Pricing Strategies For Retailers In 2013

This is the time of year when ecommerce and marketing research firms tell us how we did in 2012 and offer up eCommerce predictions leading to astute pricing and assortment strategies for 2013. After reading the latest National Retail Federation, comScore and eMarketer reports, it’s clear that all signs point to a positive year ahead for eCommerce. ...
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What’s More Important To Customers: Brand Loyalty or Competitive Price? (Marketoon)

Do customers today buy for loyalty or for competitive price? That’s the essential question posed in two of Tom Fishburne’s Marketoons on the subject of Brand Loyalty. The first Marketoon (1. below) shows a shopper shunning one set of Valentine’s Day products, about to buy the ones that are on sale, with the caption, “Nice try, but THAT brand is on...
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7 Dynamic Considerations For Choosing The Best Pricing Intelligence Solution Vendor

As we know, today’s retailers face all kinds of challenges and competition from many directions and channels. In my previous blog post (10 Powerful Guidelines For Choosing The Best Retail Pricing Intelligence Software), I talked about what competitive pricing intelligence software should do. Today, I’ll discuss what to look for from your competitiv...
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5 High Performance Pricing Procedures For Ecommerce Profits

There’s no area of your company — or your future — that isn’t affected by pricing — and, with pricing and assortment intelligence technology and price tracking capability developing at warp-speed, that becomes more and more challenging every second. Deloitte analysts in 2007 observed that companies that integrated their pricing efforts outperformed...
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How Retailers Can Increase Revenue 39.1% Using Decoy Pricing (Dan Ariely)

Renowned behavioral economist Dan Ariely returned to his roots at Duke University following stints at MIT that included tons of thought-provoking, mind-bending research on human behavior (more correctly on human irrational behavior), which has implications and value for retail competitive pricing with regard to buyer behavior. In this video on pri...
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