Category Archives: Competitor Pricing

Blog posts that talks about how online retailers can compete more effectively when it comes to pricing

5 Smartest Paths To The Most Effective Competitive Pricing & Profit

When does price matter? Econ 101 teaches that demand decreases as prices rise, and increases as prices fall. Econ textbooks inevitably present a graph with a graceful curve, illustrating the phenomenon. The problem is that there are no numbers on the axes of the graph, so you never know how much price matters. To make the situation more complicat...
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10 Ways Framing Pricing Right Gives Retailers Greater Profit: Jon Manning, Pricing Prophets Video

Manning’s back! In Ten Better Ways To Frame Your Pricing, Jon Manning, Founder & Managing Director of Pricing Prophets, says that finding better ways to frame or position your pricing could mean the difference between a successful and an unsuccessful product, winning or losing the business, or profit and loss. Jon is also Upstream Commerce’s Reside...
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What Does “Free” Mean For Retailer Pricing & Profits In This Digital Era?

“There are many economies — ones of status, time, information and more — and the trick is to get people to trade their money for one of them,” says Chris Anderson, best-selling author of Free: The Future of a Radical Price (2009). The book examines the advantages of a strategy where products and services are initially ...
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How Retailers Can Attain Greater Holiday Profits Using Competitive Pricing Intelligence – Part 5

Our recent posts discuss ways retailers can compete most effectively in the upcoming holiday season. Sales, promotions, and desperation before their time are extremely detrimental to retailers’ bottom lines. Heavy discounting carries a price, the wrong price, particularly at the time of year when retailers typically earn much of their annual income...
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3 Important Ways Dynamic Pricing, Shipping Costs & Pricing Intelligence Affect The Cost Of A Dustpan

 In the past few posts, I talked about the advantages and disadvantages of dynamic pricing for both the retailer and the consumer. The discussions referred to Wall Street Journal article(s) about the frequent lowering of prices on all kinds of items (from toilet paper to bicycles) in order for retailers to be competitive and reach the top of the ...
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How Online Dynamic Pricing Can Hurt Retailers And Consumers

Dynamic pricing — used heretofore to squeeze profit out of remaining space availability for plane tickets, sports tickets, concerts, and hotels — is quickly finding its way into everyday pricing of consumer commodities.  Merchants are using pricing intelligence to monitor their competition’s prices and change prices more and more often to get the...
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10 Important Things “Retail Winners” Know About Technologies, Empowered Consumers & Product Assortment

In their recent Benchmark 2012 retail research report, “Optimizing Assortments to Reinvigorate Retail,” RSR Managing Partners Paula Rosenblum and Steve Rowen examine progress made in retail companies over the past year regarding evolving merchandising processes, technology usage, customer empowerment, importance of data analysis and forecasting, h...
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The Techno-Visionary Who Changed The World Of Retail: Steve Jobs (PBS Video)

Sometimes you see a video or movie or read a book that you feel is a “must see” for everyone. So I felt about the PBS.org video, “Steve Jobs – One Last Thing,” which I came across while researching something else.  During his time at Apple’s helm, Steve Jobs brought the world an incredible array of visionary products that he helped design and cre...
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7 Ways Competitive Intelligence Helps Retailers Leverage Products, Pricing & Profits

With burgeoning technology, increasing competition, active, connected consumers, greater transparency and availability of information — eCommerce merchants more than ever need to seriously tend to their assortments, prices, and marketing in order to grow the biggest profits. To do this, you have to know what’s going on in the market, identify the ...
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5 Ways Online Retailers Can Confront Amazon’s Decision To Collect Sales Taxes

For years, retailers complained that they had to compete on a tilted playing field against Internet retailers who did not charge sales tax. States trying to attract online businesses didn’t press the issue, especially after Amazon promptly ended relationships with marketing affiliates in Colorado after the state threatened to collect sales taxes fr...
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10 Golden Rules Of Pricing: Video by Jon Manning of Pricing Prophets

In this video, 10 Golden Rules of Pricing, Jon Manning, Founder & Managing Director of Pricing Prophets, and resident pricing expert for Upstream Commerce, summarizes some of the lessons presented in his Strategic Pricing Workshop in Bangkok, Thailand. We recommend you take a look at Jon’s other videos on competitive pricing, e.g. 10 Ways To Better...
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Vision Is The Secret To Competitive Pricing Success

Your competitive pricing environment is changing around you. Are your prices keeping up with market conditions? When it comes to maintaining your prices, you have 4 choices: Ignore, react, respond, and pre-act. Ignoring is used too often as the default price maintenance methodology. Reacting is using the ignoring strategy, until the consequences ar...
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6 MAJOR Reasons To Track Your Competitors’ Prices Every Day

“How often do you/your company track your competitors’ moves and pricing?” That was our recent poll question to our 1,858 members — primarily retail executives — on my LinkedIn group, Competitive Pricing for Online Retail.  Take a look at the results of the poll, below, plus a number of interesting responses from group members, followed by 6 MA...
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