Category Archives: Competitor Pricing

Blog posts that talks about how online retailers can compete more effectively when it comes to pricing

3 Ways Australian Retailers Can Meet Online Offshore Competition: IBM Video

In this video, “Competition-approaches Australian retailers can use,” Andreas Nicholas of IBM Global Commerce Solutions addresses local retailers about the factors that have brought the current challenge (competitive pricing by online offshore retailers); and what approaches the Australian retailers can use to compete.  “This (issue) is one of the ...
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How Retailers Can Gain Pricing Power Through Product & Service Differentiation

More on pricing strategy and value-added services: If you have no differentiation from the market, you are a commodity. When you’re a commodity, you have no pricing power. So unless you happen to have a sustainable, defensible cost advantage (hello, Southwest Airlines), you’re going to be in big trouble.

So what about competitive pricing? How ...
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Should Retailers Focus On Price Or Value? (Paul Hunt Video)

While we’re on the subject of pricing strategy, here’s a video by Paul Hunt, President of Pricing Solutions.*  In this video, titled, “Customers want the best value, not the best price,” Paul asks why the discussion always seems to be “price-price-price” when it should be “value-value-value”? Paul gives the example of two green apples that appea...
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New Real-Time Assortment Intelligence Tool Helps Retailers Beat Their Competition

“Retailers today need every technological advantage they can get to track competitors’ pricing and assortment in real time,” said Gartner research vice president, Kevin Sterneckert, in an interview earlier this week. “Increasingly-savvy consumers are forcing retailers to alter pricing strategies, so it is imperative for multichannel retailers to ...
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How Retailers Can Manage Their Internal Pricing Systems For Efficiency and Profit

Pricing done right can have a huge impact on a company’s profitability. This is, of course, a huge understatement. In the previous two parts of this series, Getting Pricing Right: The Enemy Within — 5 Ways Retailers Can Look Inside Themselves To Get Pricing And Profit Right, and 5 Ways Retailers Sabotage Their Own Pricing And Profit — we talked a...
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How Exceptional Customer Service Can Make Customers Loyal And Competitors Envious: Video

Amazing customer service keeps customers coming back for more, almost as much as solid competitive pricing gets and keeps customers.  In my recent blog posts on “What Priceless Lessons You Can Learn From Zappos and Nordstrom About Retail Success,” we talked about and showed the correlation between these companies’ stunning customer service and re...
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How Retailers Can Get Pricing and Profit Right

In my recent blog post, “5 Ways Retailers Sabotage Their Own Pricing and Profit: The Enemy Within, Part 1“, I described that a one percent price increase can boost a company’s operating profits by 11.1 percent – much more than the profitability increase a company can expect from a one percent overall reduction in variable costs (7.8 percent), a...
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10 More Pricing Lessons From Cartoons: The Sequel, by Pricing Expert Jon Manning (Video)

In episode nine in his series of “Ten Things” video presentations, Jon Manning, Founder & Managing Director of Pricing Prophets, and resident pricing expert for Upstream Commerce takes a further look at pricing lessons depicted in cartoons. “Ten More Pricing Lessons from Cartoons (The Sequel)” comprises cartoons related to bundling, price-setting, ...
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10 Reasons Retailers Should Be Very Scared About Pricing: Jon Manning Video

Be afraid. Be very afraid. Pricing is getting scary, says Jon Manning, founder & managing director of Pricing Prophets and resident pricing expert for Upstream Commerce in this dynamite video about ten things retailers should worry about with regard to competitive pricing today. If you can get past the occasional expressive language, you’ll f...
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Price Segmentation Yields More Profit At High End

Last month, we discussed price segmentation and how to charge different customers different prices based on customer characteristics, their behaviors, and transaction characteristics. These are all techniques on how to charge different prices for the same product. This month, let’s look at the most powerful price segmentation tool of all, your pr...
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How Retailers Can Manage Thousands of Products Using A Pricing Intelligence Tool (Video)

The Pricing Intelligence Tool in Upstream Commerce’s Retail Intelligence Suite makes it really simple to find great competitive pricing opportunities, even when you’re handling thousands or even tens of thousands of products. Upstream Commerce, in fact, serves customers who use the tool to handle hundreds of thousands products. In this Upstrea...
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Price Wars, Part 2: 5 Reasons Price Wars Are A Bad Idea & 5 Steps You Can Take To Avoid Them

Common agreement about price wars is that the effects are severe, enduring, and, more often than not, nobody wins. In Price Wars – Part 1, Upstream Commerce Guest Blogger Reuben Swartz wrote that companies can end up in price wars due to lack of information, having no strategy, and not exercising price differentiation. In this post, we’ll take a...
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How You Can Price More Competitively Using A Pricing Intelligence Tool (Video)

For any retailer who’s serious about identifying real opportunities to price more competitively and secure the best profit margins, pricing intelligence tools have become compulsory to survive in the competitive marketplace. With a pricing intelligence tool, you can not only compare how your prices compare with your competitors’, but answer other...
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