Category Archives: Competitor Tracking

7 Ways Competitive Intelligence Helps Retailers Leverage Products, Pricing & Profits

With burgeoning technology, increasing competition, active, connected consumers, greater transparency and availability of information — eCommerce merchants more than ever need to seriously tend to their assortments, prices, and marketing in order to grow the biggest profits. To do this, you have to know what’s going on in the market, identify the ...
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5 Ways Online Retailers Can Confront Amazon’s Decision To Collect Sales Taxes

For years, retailers complained that they had to compete on a tilted playing field against Internet retailers who did not charge sales tax. States trying to attract online businesses didn’t press the issue, especially after Amazon promptly ended relationships with marketing affiliates in Colorado after the state threatened to collect sales taxes fr...
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6 MAJOR Reasons To Track Your Competitors’ Prices Every Day

“How often do you/your company track your competitors’ moves and pricing?” That was our recent poll question to our 1,858 members — primarily retail executives — on my LinkedIn group, Competitive Pricing for Online Retail.  Take a look at the results of the poll, below, plus a number of interesting responses from group members, followed by 6 MA...
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New Real-Time Assortment Intelligence Tool Helps Retailers Beat Their Competition

“Retailers today need every technological advantage they can get to track competitors’ pricing and assortment in real time,” said Gartner research vice president, Kevin Sterneckert, in an interview earlier this week. “Increasingly-savvy consumers are forcing retailers to alter pricing strategies, so it is imperative for multichannel retailers to ...
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How Retailers Can Get Pricing and Profit Right

In my recent blog post, “5 Ways Retailers Sabotage Their Own Pricing and Profit: The Enemy Within, Part 1“, I described that a one percent price increase can boost a company’s operating profits by 11.1 percent – much more than the profitability increase a company can expect from a one percent overall reduction in variable costs (7.8 percent), a...
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How You Can Price More Competitively Using A Pricing Intelligence Tool (Video)

For any retailer who’s serious about identifying real opportunities to price more competitively and secure the best profit margins, pricing intelligence tools have become compulsory to survive in the competitive marketplace. With a pricing intelligence tool, you can not only compare how your prices compare with your competitors’, but answer other...
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6 Ways To Use “Big Data” To Increase Operating Margins By 60% – Part 2

In my recent post, “Why Harnessing ‘Big Data’ Is The Next Big Thing in eCommerce (Part 1)”,  I talked about extraordinary opportunities coming with “Big Data” —  or “the drift toward data-driven discovery and decision-making,” as the New York Times calls it. In Part 1, I talked about the implications and insights of harnessing “Bi...
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8 Clever Tactics To Outprice, Outsell & Outperform Your Online Retail Competition

With growing numbers of online competitors — not to mention Amazon, with its, well, Amazon resources — you have to find creative ways to outplay, outwit, and outlast the competition using competitive pricing intelligence and promotions.  Whether it’s flowers, fram filters, frocks, washing machines, supervitamins, wines, or Kibbles ‘n Bits… you’...
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