Category Archives: Disruption in Retail

How Today’s Retailers Are Striving To Provide Unique Customer Experiences

If data analytics and price optimization are major drivers at the back end of today’s Retail business, the biggest challenge on the front end is to woo customers through the adroit use of socials — and then win them over with unique customer experiences in the store. Here are just a few recent headlines that show the extent to which retailers rec...
Read More | Comments Off on How Today’s Retailers Are Striving To Provide Unique Customer Experiences

An Exclusive: Reasons Why Online and Instore Retail Prices Should Be the Same

Upstream Commerce had the privilege to interview Chris H. Petersen, PhD, Retail Research Expert and Founder of Integrated Marketing Solutions, about his recent article: “Should retail prices in stores be the same as those online?” In the article, Petersen concludes that “consumers have already decided the answer to this question by expecting and ...
Read More | Comments Off on An Exclusive: Reasons Why Online and Instore Retail Prices Should Be the Same

“List Prices” Have Become Slippery Slope for Retailers, Customers & The Law

Marketing StrategyRemember when price tags had information on them like: “Valued at, compared to, marked down from, or manufacturer’s suggested retail price? In recent years, many retailers have been hauled into court for “false and misrepresentative” advertising — for comparing the discounted price to list prices that were inflated o...
Read More | Comments Off on “List Prices” Have Become Slippery Slope for Retailers, Customers & The Law

7 Sure-Fire Ways For Retailers To Generate Extra Profit

Motivational Poster, Motivation PictureFrom enterprise on down, every retailer has to be creative and “think smarter” to survive and thrive in today’s competitive retail arena. The principle is to offer items that increase your sales, increase your customer base, increase customer purchases, increase future business, be more visible, advance brand reputation, minimize customer abandonm...
Read More | Comments Off on 7 Sure-Fire Ways For Retailers To Generate Extra Profit

How Can Retailers Confront Disruption & Avoid Extinction?

ExtinctHere’s what you didn’t learn in school about the disruption affecting retail today. A recent article by consultant Chris H. Petersen, “Seven disruptive trends that will kill the ‘dinosaurs of retail'” discussed the fate of “25 retail dinosaurs that vanished in the last 25 years” which was the subject of an Entrepreneur article. Those retailers in...
Read More | Comments Off on How Can Retailers Confront Disruption & Avoid Extinction?