Category Archives: eCommerce Pricing

8 Unique Factors Of The 2012 Holiday Shopping Season Every Retailer Should Know About – Part 3

The previous posts in this series about 2012 Holiday Retail Shopping discussed consumer thought-processes and what consumers might buy; how important retailer attitude and confidence will be without capitulating to any media hints of doom and gloom; and to start the season with value, not discounts. I stressed the importance of price tracking and mon...
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7 Compelling Reasons Retailers Should Use Pricing Intelligence Solution Providers

With pricing intelligence solutions, retailers get an ongoing handle on the marketplace, receiving objective, scientific data to learn how their prices and assortment compare with their competitors’.  This, in turn, enables them to set the best price levels and know how often to adjust pricing to compete more effectively. The best competitive pr...
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Retailers Take Note: 3 Critical Ways Your Holiday Pricing Behavior Impacts Your Profits

Editor’s note: Reuben’s post is another example of how pricing intelligence can help you avoid overreacting to competitive moves or rumors about competitive moves. Gilon   

With many businesses doing half their annual revenue in the holiday season and many of those holiday sales taking place at deep discounts, effective promotional spending beco...
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Dr. Shai Geva On How The Ideal Price Intelligence Solution Works

What makes a Competitive Pricing & Assortment Intelligence Company thrive and flourish?  What goes into capturing the pricing intelligence retailers need in order to compete effectively? Here’s a look behind the scenes at Upstream Commerce that reveals the challenges, uniqueness, and technology that drive the high-level, effective, successful pri...
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3 Important Ways Dynamic Pricing, Shipping Costs & Pricing Intelligence Affect The Cost Of A Dustpan

 In the past few posts, I talked about the advantages and disadvantages of dynamic pricing for both the retailer and the consumer. The discussions referred to Wall Street Journal article(s) about the frequent lowering of prices on all kinds of items (from toilet paper to bicycles) in order for retailers to be competitive and reach the top of the ...
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Dynamic Pricing Duels Between Online Retailers Continue: WSJ

Dynamic pricing by big online retailers — changing their prices frequently to have the lowest or most competitive price at any given moment — with the express goal of being listed in the “choice” box of the search engine — continues to provide fodder for further discussion. First, in my post, How Online Dynamic Pricing Can Hurt Retailers and Consum...
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Dynamic Pricing Heating Up In Online Retail Competition: WSJ News Hub

In my recent posts, I’ve been discussing How Online Dynamic Pricing Can Hurt Retailers and Consumers, as online retailers scramble to use pricing intelligence tools and techniques to have the lowest prices in order to get high rankings on consumer price search engines. Here’s more on that discussion as reporter Julia Angwin, on September 4, 2012, ...
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How Online Dynamic Pricing Can Hurt Retailers And Consumers

Dynamic pricing — used heretofore to squeeze profit out of remaining space availability for plane tickets, sports tickets, concerts, and hotels — is quickly finding its way into everyday pricing of consumer commodities.  Merchants are using pricing intelligence to monitor their competition’s prices and change prices more and more often to get the...
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How Large Assortment Choice Increases Shoppers’ Perceived High-End Quality

 “Providing a large assortment from which to choose creates the perception of higher quality and increases consumer willingness to pay for it,” write researchers, Marco Bertini of The London School of Business, and Luc Wathieu of the McDonough School of Business, Georgetown University, in their article: “Choice Helps High End Products, Hurts Low-E...
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7 Smart Ways Retailers Can Turn “Shoppers” Into “Buyers”

In his article, Create “Choosing” (Not “Shopping”) Experiences in the Harvard Business Review: The Future of Retail, Former Harvard Marketing Professor, John Sviokla tells retailers how they can greatly increase their competitive advantage by examining their sales process and find out if they are encouraging “choosing” behavior, i.e. “buying...
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In-Store Vs. On-Line Checkout: A Video Parody By Google Analytics

What happens when you apply online retail pricing procedures to buying a loaf of bread in the store? This satirical ad by Google Analytics puts the in-store customer through the hoops: What’s your username and password? Do you want to pay for fast delivery, slow delivery, or a special charge for taking it with you today? Are you a real person? Re...
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The Surprising Secret to Successful Price Segmentation

Guest blogger, pricing expert and author, Mark Stiving, wrote a great post for Upstream Commerce a few days ago on How to Get Your Customers to Like Price Segmentation. Mark highlighted how price segmentation can cause more trouble than it’s worth for retailers, and discussed ways to avoid the downsides while holding onto the additional profit. ...
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The Future Of Retail: 20 Key Retailing Trends, With Dr. Patrick Dixon (Video)

The key premise by Futurist, Patrick Dixon, speaking to a UK audience on The Future of Retail, is that it’s not about science or data; i.e. what changes is not the facts, but how people feel. The future is more than consumer research, Dixon says. What’s important for the future is how to get into the emotions of our customers, how to understand how ...
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