Category Archives: Retail MultiChannel Marketing

Ten Top Retail Trends For 2017

trends-2017-on-computer-150Retailers have a pretty good idea which trends need addressing in the coming year — and beyond. They’re well aware that the retail (r)evolution includes all-encompassing categories such as consumer trends, seamless omnichannel strategies, the increasing inter-dependability of retail and technology, mobile (and mobile device) usage, big data anal...
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How Today’s Retailers Are Striving To Provide Unique Customer Experiences

If data analytics and price optimization are major drivers at the back end of today’s Retail business, the biggest challenge on the front end is to woo customers through the adroit use of socials — and then win them over with unique customer experiences in the store. Here are just a few recent headlines that show the extent to which retailers rec...
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An Exclusive: Reasons Why Online and Instore Retail Prices Should Be the Same

Upstream Commerce had the privilege to interview Chris H. Petersen, PhD, Retail Research Expert and Founder of Integrated Marketing Solutions, about his recent article: “Should retail prices in stores be the same as those online?” In the article, Petersen concludes that “consumers have already decided the answer to this question by expecting and ...
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7 Reasons Why A Retailer Like Birkenstock Would Walk Away From Amazon

In July, Birkenstock notified its “Valued Partners” that the Company would stop selling on Amazon as of January 1, 2017… due, among other things, to “posting by sellers proven to have counterfeit Birkenstock products” … “plus a constant stream of unidentifiable unauthorized sellers who show a blatant disregard for our pricing policies.” (Report...
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7 Major Retail Trends for the 2015 Holidays & Beyond

Not just holiday time any more, but year-round, retailers are finding that best practices based on accurate, easy to use, actionable scientific data provide the greatest efficiency, agility, and profitability as they embrace new ways to manage products and inventory — as well as price optimally for profit.

To see what’s coming, we assembled som...
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7 Sure-Fire Ways For Retailers To Generate Extra Profit

Motivational Poster, Motivation PictureFrom enterprise on down, every retailer has to be creative and “think smarter” to survive and thrive in today’s competitive retail arena. The principle is to offer items that increase your sales, increase your customer base, increase customer purchases, increase future business, be more visible, advance brand reputation, minimize customer abandonm...
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25 Ways Retailers Can Beat Amazon With Multi-channel Marketing

To pick up where Amos left off, “multi-channel retailers have many advantages over Amazon if they continue to exploit every opportunity to blur the channels.” (Retailers’ Survival Guide To Webrooming). Simultaneously comes a report from Boston Retail Partners stating, “The retail industry is undergoing an unprecedented multi-channel transformation ...
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