Category Archives: OmniChannel Marketing

Ten Top Retail Trends For 2017

trends-2017-on-computer-150Retailers have a pretty good idea which trends need addressing in the coming year — and beyond. They’re well aware that the retail (r)evolution includes all-encompassing categories such as consumer trends, seamless omnichannel strategies, the increasing inter-dependability of retail and technology, mobile (and mobile device) usage, big data anal...
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An Exclusive: Reasons Why Online and Instore Retail Prices Should Be the Same

Upstream Commerce had the privilege to interview Chris H. Petersen, PhD, Retail Research Expert and Founder of Integrated Marketing Solutions, about his recent article: “Should retail prices in stores be the same as those online?” In the article, Petersen concludes that “consumers have already decided the answer to this question by expecting and ...
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Retail Technology Trends For 2016

It won’t come as a surprise that tomorrow’s retail world is already here! Catalytic forces at play include accelerated digital technology use, wider acceptance of cloud capabilities, the explosion of mobile commerce, and more.  All aimed, of course, at serving the multi-connected, multi-channel, multi-available consumer.  And, when all is s...
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How Retailers Are Using Best Practices This Holiday Season To Maximize Data Outcomes & Optimize Revenues

As Holiday Season 2015 arrives, retail challenges include stronger consumer economic confidence; customers shopping earlier; shoppers being “brand agnostic”; shoppers using mobile more extensively; and shoppers expecting seamless experiences paired with high quality service. Proper use of Big Data and Best Practices to address these challenges, maxim...
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7 Major Retail Trends for the 2015 Holidays & Beyond

Not just holiday time any more, but year-round, retailers are finding that best practices based on accurate, easy to use, actionable scientific data provide the greatest efficiency, agility, and profitability as they embrace new ways to manage products and inventory — as well as price optimally for profit.

To see what’s coming, we assembled som...
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7 Sure-Fire Ways For Retailers To Generate Extra Profit

Motivational Poster, Motivation PictureFrom enterprise on down, every retailer has to be creative and “think smarter” to survive and thrive in today’s competitive retail arena. The principle is to offer items that increase your sales, increase your customer base, increase customer purchases, increase future business, be more visible, advance brand reputation, minimize customer abandonm...
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How Can Retailers Confront Disruption & Avoid Extinction?

ExtinctHere’s what you didn’t learn in school about the disruption affecting retail today. A recent article by consultant Chris H. Petersen, “Seven disruptive trends that will kill the ‘dinosaurs of retail'” discussed the fate of “25 retail dinosaurs that vanished in the last 25 years” which was the subject of an Entrepreneur article. Those retailers in...
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25 Ways Retailers Can Beat Amazon With Multi-channel Marketing

To pick up where Amos left off, “multi-channel retailers have many advantages over Amazon if they continue to exploit every opportunity to blur the channels.” (Retailers’ Survival Guide To Webrooming). Simultaneously comes a report from Boston Retail Partners stating, “The retail industry is undergoing an unprecedented multi-channel transformation ...
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