Category Archives: Price Discrimination

Great Video: 10 Outstanding Pricing Milestones Throughout History

What do the Rolling Stones have to do with pricing milestones? Find out in this video when Pricing Prophets’ Founder / Managing Director, Jon Manning tells us the colorful history of pricing. It’s all there: Auctions (think Joseph and the Coat of Many Colors); opportunistic pricing (price vs demand, as in charging more to take people across the Th...
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5 Wizardly Ways To Maximize Profits With Truly Competitive Pricing

Utilizing competitive pricing intelligence to the fullest is much more than getting your competitors’ prices and information and then reacting to it. You have to look at your own pricing in new ways to find out where can you make money, save money, and increase your profit margins. And this race is a marathon you have to be in for the long run. H...
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Tantalizing Ways Online Retailers Can Use Price Discrimination To Maximize Profits

Marketers can now plot the perceptions of each customer segment, and create different value propositions in which price will play greater or lesser roles. With price discrimination, online retailers can maximize profits by monitoring how the customer comes to their website and collect the top dollar according to perceptions of how much the customer...
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