Buried at the end of Mark Stiving’s presentation at the Professional Pricing Society meeting in Las Vegas is a “priceless” example (video) of how Mark learned about the principles of pricing from a hooker he met while walking to his hotel. No, it’s not what you think. Stiving asked the woman a few questions about her business and found out how much...
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About Author
Mark Stiving is a San Jose, Calif.-based pricing expert with 15 years' experience speaking, writing, coaching and consulting to help firms increase profits through value-based pricing. He is the author of Impact Pricing: Your Blueprint for Driving Profits; he blogs at PragmaticPricing.com and shares pithy thoughts on Twitter using @MarkStiving.
Guest Bloggers
Barry BermanBarry Berman, Ph.D is the Walter H. ‘Bud’ Miller Distinguished Professor of Business at Hofstra University’s Zarb School of Business. Barry's authored or co-authored books on Retail Management: A Strategic Approach; Competing in Tough Times; Marketing in the 21st Century; and Marketing Channels. Barry has published in the Journal of Marketing Education, the International Journal of Retail and Distribution Management, and Industrial Marketing Management, on subjects that include customer loyalty programs, product proliferation, customer delight, mass customization, yield management pricing, and data mining. Barry is President of the American Collegiate Retailing Association. Follow Barry on Twitter and www.BermanEvansRetail.com>
Erik GrueterErik Grueter is on the marketing staff at Price Intelligently, a Boston Price Optimization company whose activities center around pricing, value -- and the importance of leaving no cash on the table. Price Intelligently is constantly working to prove that pricing is the most important decision a business will make.
Jon ManningJon is Upstream Commerce's resident pricing expert and has over 20 years of experience in pricing and has been engaged on more than 25 consulting projects for a large array of companies from online retailers to companies listed on the Dow Jones Industrial Index, Fortune 100, FTSE100. Jon has helped generate millions of dollars in incremental revenue for clients in the UK, USA, India, and Asia-Pacific. Follow Jon on Twitter>
Mark StivingMark Stiving is a San Jose, Calif.-based pricing expert with 15 years' experience speaking, writing, coaching and consulting to help firms increase profits through value-based pricing. He is the author of Impact Pricing: Your Blueprint for Driving Profits; he blogs at PragmaticPricing.com and shares pithy thoughts on Twitter using @MarkStiving.
Reuben SwartzReuben is a world-renowned expert on pricing, and combining pricing strategy, business processes, and technology to dramatically improve profits and boasts "the longest running blog on pricing and profitability". He has helped companies in North America, Europe and Asia and he teaches part of the Professional Pricing Society's Certified Pricing Professional program. You can follow him on Twitter or on Dollars and Sense: The Pricing Blog. Reuben's company, Mimiran, provides software to help business owners and sales teams create, share and close online proposals, while improving revenue and profit and helping companies focus on their customers.
