Category Archives: Price Tracking

How Retailers Are Pricing For Profit No Matter The Season

EPSON scanner image“Bah humbug”, said Ebenezer Scrooge — until he was shown vignettes of his Christmas past, present, and future (in Charles Dickens’ novel, A Christmas Carol). This year, it seems that retailers, with the use of predictive analytics, are finally taking a good look at their Christmas past, present, and future — with regard to when it’s appropriate ...
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10 Important Reasons Retailers Should Monitor MAP (Minimum Advertised Price) Violations

Are your competitors violating MAP agreements to the detriment of YOUR bottom line? As you know, Minimum Advertised Price or MAP — emphasis on the word “Advertised” — is a supplier / manufacturer pricing policy (with legal ramifications), not permitting resellers to advertise a product for prices below a certain specified amount.* Violations of MA...
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8 Secrets To Setting Your Competitive Retail Prices Wisely

Setting prices today is not an easy task for retailers. It wasn’t so long ago when you could simply hire a secret shopper to see what the competition was up to in your geographical area or browse a few online websites for competitive retail pricing information. Now, your retail competition is global and you have to consider many thousands of online...
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7 Dynamic Considerations For Choosing The Best Pricing Intelligence Solution Vendor

As we know, today’s retailers face all kinds of challenges and competition from many directions and channels. In my previous blog post (10 Powerful Guidelines For Choosing The Best Retail Pricing Intelligence Software), I talked about what competitive pricing intelligence software should do. Today, I’ll discuss what to look for from your competitiv...
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10 Powerful Guidelines For Choosing The Best Retail Pricing Intelligence Software

Pricing intelligence software tools are being used by retailers around the world to compete more effectively, increase sales, and grow profit margins through the use of advanced automated real-time intelligence-gathering and analytics. According to trend-followers, this is the Year Of The Pricing Intelligence Tool. Choosing the right pricing and as...
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Decisionmakers Cite 9 Key Reasons Business Intelligence & Analytics Critical To Operations

Every day, there are more and more-sophisticated business intelligence and analytics tools available to optimize pricing for thousands of products, help spot possibilities to reduce prices and increase sales, analyze data, determine ideal product mix, and increase overall profitability. And the competition grows more keen with every moment. In Nov...
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How Retail Price Vs. Customer Expectation Triggers Buying – Or Bolting To Check Competitor Pricing

In line with recent blog posts about competitor pricing and customer buying psychology, here’s another interesting observation, from a study entitled: The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies. In this research paper in the American Marketing Association’s Journal of Marketing Research, authors Hong Yuan (...
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6 Compelling Reasons Every Retailer Should Track Competitors’ Prices Daily

On any given day, retailers can attend workshops or webinars, read blogs, white papers, reports, or newspaper articles, and get advice on marketing, customer care, big data, social media, and use of mobile in shopping. It’s surprising how many retailers overlook the BASICS — assortment and pricing — the foundation on which their business should be ...
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Why Retailers Need To Use Price Tracking Software For Rational Retail Pricing

There is so much talk about the fiscal cliff and consumer uncertainty these days. Luckily, pricing is one key lever that you can almost always pull to stabilize your business and, thankfully, price tracking software is available to aid with rational retail pricing. Remember, a 1% increase in price can lead to a 11% increase in profit, as discusse...
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