Category Archives: Retail Market Personalization

Are Brands Chasing Away Customers With These 4 Simple Mistakes?

Today’s race to personalization continues to be a rocky road for brands seeking the best — and right — ways to reach and influence their customers. What could irritate consumers enough that they would break away from a brand? What is a consumer’s most sensitive type of data? What could be the most egregious thing a retailer could do that would cha...
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