Category Archives: Retail Pricing Strategies

10 Key Reasons Pricing Low Is Bad Business For Retailers

“Price Addiction: Why retailers are hooked on discounting,” is an interesting recent article in Retail Customer Experience by competitive pricing consultant, Dale Furtwengler. In his comments about “Addiction to LOW pricing by RETAILERS,” Furtwengler posits that retailers have gotten so used to fighting for the lowest prices, they’ve forgotten ab...
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Pricing Experts: What Retailers Should Do With Their Pricing Strategy To Avoid JCPenney’s Pitfalls

Three days ago came the latest low in Penney’s “race” to the bottom, when former Target Executive, Michael Francis, who was brought in to help redefine the marketing of Penney’s brand as well as manage merchandising and product development, resigned suddenly. The department store chain has been scrambling to reverse a sharp drop in customer counts ...
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