Category Archives: Showrooming Retail Strategy

25 Ways Retailers Can Beat Amazon With Multi-channel Marketing

To pick up where Amos left off, “multi-channel retailers have many advantages over Amazon if they continue to exploit every opportunity to blur the channels.” (Retailers’ Survival Guide To Webrooming). Simultaneously comes a report from Boston Retail Partners stating, “The retail industry is undergoing an unprecedented multi-channel transformation ...
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Retailers’ Survival Guide To Webrooming

With 88% of shoppers saying they research online and then buy in-store (webrooming), and 76% of shoppers saying they research in-store and then buy online (showrooming), retailers who can deliver real-time retail through seamless omni-channel experiences will reap the biggest rewards. I promised — at the end of my last post — about webrooming — to ...
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88% of Shoppers Say They Webroom, i.e. Research Online Then Buy In Stores

webrooming art 150Retailers can rejoice that consumers increasingly are heading to local stores to purchase items they’ve researched online, or “Webrooming,” (as opposed to “Showrooming,” where customers research in-store and then buy online). In a recent study, 88% of shoppers said they regularly research online before ultimately purchasing in a brick-and-mortar ...
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