5 Ways To Improve Your Competitive Pricing By Learning About Your Competitors And Their Prices Online

We continue to harp on how important it is to know your competitors’ pricing at all times. Knowing what your competitors’ charge for what they sell is critical to the success of  your competitive pricing strategy and ultimately to your online retail business. With all the transparency today and the tools to get the information, the more you know...
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3 Great Lessons On How Price, Perception, and Positioning Influence Each Other In Online Retail

Pricing correctly is one of the most important and most difficult aspects of any business, and for online retail even more so. With ever more transparency, customer perceptions will affect what kind of prices you can set, while, at the same time, your pricing will affect your customer’s perception and trust of you — and their ultimate buying deci...
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Tantalizing Ways Online Retailers Can Use Price Discrimination To Maximize Profits

Marketers can now plot the perceptions of each customer segment, and create different value propositions in which price will play greater or lesser roles. With price discrimination, online retailers can maximize profits by monitoring how the customer comes to their website and collect the top dollar according to perceptions of how much the customer...
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Social Media & Online Retail: Was The Buzz Exaggerated?

Some believe the value of social media to online retailing (and vice versa) has been overestimated. While this blog started out to be how social media can help or hurt online retailing competition, it became clear that our search was going in a different direction, prompting us to ask: Was the buzz about the potential relationship between social m...
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How Online Retailers Can Pass Google’s New “Freshness” Test

If your latest Google search was faster, and provided fresh, current results, it’s because Google recently updated their search algorithm to reward newsworthy, updated information — and discourage reworked, repetitive, stagnant, or multi-linked-sites-to-nowhere, sites that copy content from other web sites, or are just not very useful — sites that,...
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5 Super Opportunities For Online Retailers To RAISE Prices & Be More Competitive Than Ever

We all talk about meeting or beating the competition’s prices, but that doesn’t ALWAYS mean pricing LOWER than your competitors. You’d be surprised how many times we’ve added new clients at Upstream Commerce — companies managing thousands of products — who had no idea how many opportunities they had to price competitively — until they began ...
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5 Reasons Online Retailers Should Worry About Impending Online Retail Sales Taxes

According to statistics by digital business analytics company comScore, Americans spent a whopping $37.2 billion buying online this holiday season. Surprisingly, no state or local sales taxes were paid on the majority of those purchases. That’s because, until now, online retailers with no physical presence in a particular state were exempt from ...
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Top 10 Trends That Will Drive Online Competitive Pricing In 2012

The online retail world of 2012 will be daunting, challenging, awe-inspiring, fast-moving, and full of potential for the strong-hearted. Retailers are already ensconced in shopping of the future, which is being driven by “constantly-connected” consumers wielding literal fistfuls of mobile devices, tablet computers, store apps, and latest commun...
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Why Competitive Price Monitoring Really Matters

The age-old question “Does price matter?” is more and more compelling in today’s world of Ecommerce and online retailing.  Should retailers compare prices with all the online competitors they can find? Should they wonder if their competitors know what they’re doing with their own pricing? Most important, how does an online retailer determine the ...
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5 Basic Things Online Retailers Need To Know About Competitive Pricing

“In the world of online retail, properly pricing your products is critical to your business success and survival… Knowing your competitors’ prices, plus knowledge of what your competition is doing are key elements to pricing correctly… Pricing a product is a tricky job for an online retailer.” (Upstream Commerce).

Because the game is so new and...
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7 Key Factors To Look For In Choosing A Top Pricing Intelligence Tool Provider

As the use of pricing intelligence tools by retailers becomes more and more prevalent the question you hear over and over again is “How do I choose the best pricing intelligence tool vendor?”  Choosing the best pricing intelligence tool vendor is incredibly important for retailers who take their competitors’ pricing into account on a regular bas...
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7 Tips To Be A Gladiator In The Online Pricing Arena

With the surge of online retailing, the watchword “Location, Location, Location,” has transformed into “Pricing, Pricing, Pricing” with many resources, consultants, and services to help with this subject. And with 78 percent of 1,000 shoppers (in a poll by America’s Research Group) saying they were more driven by sales than they were a year ago — ...
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Did Walmart, Best Buy & Amazon Cop Out on Special Pricing On Black Friday and Cyber Monday?


Almost every online retailer makes changes in their pricing in preparation for Black Friday and Cyber Monday.  But how significant are those price changes?  And what changes do the retail ‘Giants’ such as Amazon, Walmart and Best Buy make during this period? Research by analysts at Jefferies & Co. and other firms showed that many discounts ...
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