6 Reasons Free Shipping Isn’t All It’s Cracked Up To Be

Free shipping in online retail is a very tantalizing promotion… Everybody’s doing it; it’s becoming more widely expected; and it can be a way to get business.  But don’t let these temptations play with your bottom line unless you know what you’re doing. Somebody’s got to pay free shipping, and if you’re an online retailer, know what you’re d...
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10 Key Factors In Choosing A Killer Pricing Intelligence Tool

As the eCommerce superhighway gets more congested and competitive, online retailers must find ever-more-innovative ways to attract customers and make sales. Pricing intelligence tools have quickly become essential to rapidly access and act on data on pricing, product availability, shipping charges, promotions, and the like. Pricing analysis helps ...
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Competitive Intelligence

Online Retailers Will Spend More $$$ On Competitive Intelligence In 2012

Competitive Intelligence

The 2011 Global Intelligence Survey by the Global Intelligence Alliance (GIA) revealed that, in spite of the economy, nearly 70% of North American companies plan to increase their budgets for competitive intelligence in 2012. Of these, 94% agree that they have benefited from competitive intelligence; 42% without a competitive intelligence operation ...
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8 Best Competitive Pricing Resources For Online Retailers

In the world of online retail, properly pricing your products is critical to your business success and survival. Knowing your competitors pricing, plus knowledge of what your competition is doing are key elements to pricing correctly. Whether you’re just beginning to monitor your competitor’s prices — or reassessing your pricing practices — here ar...
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How Smartphones Are Ringing Up Sales For Online Retailers

ONCE upon a time, that is to say, yesterday (in internet years), consumers researched products and prices online, then went and bought them at their local retail store. Along came a survey in October revealing that many consumers are now using their smartphones to look in stores, but then buying ONLINE! Yesterday (the REAL yesterday), came buzz of ...
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Are You Ready To Compete With The Retail “Giants” This Holiday Season? Walmart, Target, Sears, Best Buy

In a bid to increase their market share this season, big retailers are going to offer extremely competitive pricing, free shipping, consumer come-ons, and “price-matching” programs (by the likes of Walmart, Staples, Target, Sears, Best Buy, Home Depot and Lowe’s). There’s “much more promotional intensity and gimmicks” among competitors this season,...
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Are Comparison Shopping Engines Hurting Your Online Retail Business?

Online retailers today simply cannot afford to ignore comparison shopping engines (CSEs) like Google Product Search, NexTag and Shopzilla, as they have rapidly grown in popularity and number over the past decade, and they have become widespread and significant tools to get consumers to your website. In many industries, they represent a significant ...
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3 Ways Automated Pricing Systems Can Harm Your Online Retail Business

Last spring there was a big buzz when a book about flies was listed on Amazon.com for $1,730,045.91!!  “…The prices,” according to the Seattle Post, “were stuck in a feedback loop … One bookseller raised the price and the other followed, which in turn would cause the first price to rise again. And on and on and on…”
There are many such stories, usu...
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5 Paths To Pricing Success For Today’s Online Retailers

Online retailing is a Brave New World being driven by competitor-based pricing, while cost-based pricing and customer-based pricing temporarily take a backseat. “Shopping online is about to explode,” writes Laura Heller on Forbes.com. “Retailers of all types are expanding product offerings, adding in-store pickup, free shipping and experimenting wi...
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