Tag Archives: Comparison Shopping Engines

7 Reasons Why A Retailer Like Birkenstock Would Walk Away From Amazon

In July, Birkenstock notified its “Valued Partners” that the Company would stop selling on Amazon as of January 1, 2017… due, among other things, to “posting by sellers proven to have counterfeit Birkenstock products” … “plus a constant stream of unidentifiable unauthorized sellers who show a blatant disregard for our pricing policies.” (Report...
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Upstream Commerce Unveils New Predictive Pricer™ Price Optimization Solution

UC logo 200 x 190Global retail intelligence leader Upstream Commerce offers SaaS-based intelligence and analytics solutions that transform the way retailers price, select merchandise and manage products in order to maximize sales and optimize margins. Today, at SHOP.ORG’s 2014 SUMMIT, Upstream Commerce unveiled their new Predictive Pricer™ price optimization solu...
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Why Google Is Searching To Emulate Amazon’s Online Retail Success

At the end of my last blog post on Google’s latest SEO Parameters, I said it was important for eCommerce online retail competition to note that Google is strengthening its shopping entity. A (Google) search for information and comments about Google Shopping turned up several notes on Google’s own website, and a Wall Street Journal article, “Googl...
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What Do Google’s Latest SEO Parameters Mean For eCommerce Online Retail Competition?

Remember Harry Potter’s “cloak of invisibility” in the mega-series about the boy wizard? When you don the cloak of invisibility, no one can see you. Sometimes I think Google uses a cloak of invisibility so no one can understand its complex actions and motivations. The only important difference is that Harry Potter is a fictional character — and Goo...
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When It Comes To Competitive Pricing, How Low Dare A Retailer Go? (Marketoon)

“You can’t continually cut product costs without eventually being left with an empty box” is the premise for Tom Fishburne’s Marketoon this week (below), showing the constant pressure in business to improve margins through cost-cutting. Cost cutting, according to Fishburne, is still important this year, when consumer confidence is still unsettled a...
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7 Reasons Comparison Shopping Engines Are A Growing Challenge To Online Retailers (Infographic)

Sites that take product data feeds provided by many merchants, match up the products offered by each store, and allow customers to compare prices — Comparison shopping engines — have rapidly grown over the past decade as significant tools to get consumers to your website. Also called “CSEs” or “shopping feeds,” there is no question that shopp...
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How The “Tech Titans” Use Mobile Technology To Be Bigger & Stronger In The Retail Competitive Market

My last post was 5 Must-Know Technology Trends That Will Drive Retail Business In 2013. Today’s piece, which was part of the original article about Technology Trends for 2013, in Retail Touchpoints, takes a look at how the “Tech Titans” – Amazon, Apple, eBay, Facebook and Google – have grown – using mobile technology – to eclipse retail competiton...
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Antitrust. How Google’s Search Algorithms Could Stifle eCommerce Competition

What do you do when an 800-pound gorilla has a monopoly on search engine activity that sends consumers to your website — and is also an ecommerce competitor of yours? What happens when your website becomes harder to find, receives less prominence, and your carefully sought-and-paid-for results appear to be dropping off? Here’s a cautionary tale bei...
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What Competitor Price Monitoring & Sun Tzu’s Art Of War Have In Common

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu, Art of War.

The quote, above, is my short reply to a couple of ques...
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Are Comparison Shopping Engines Hurting Your Online Retail Business?

Online retailers today simply cannot afford to ignore comparison shopping engines (CSEs) like Google Product Search, NexTag and Shopzilla, as they have rapidly grown in popularity and number over the past decade, and they have become widespread and significant tools to get consumers to your website. In many industries, they represent a significant ...
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