Tag Archives: Competition-based Pricing

Back To The Future With Predictive Analytics

Here’s a guest article by ecommerce entrepreneur Patrick Foster.     Patrick writes: Big Data can be, and usually is… unstructured, unwieldy, and overwhelming. The secret to success with big data is knowing that it’s quality, not quantity, that counts. Some companies are swamped and stymied by big data, while those who zero in on the RIGHT da...
Read More | Comments Off on Back To The Future With Predictive Analytics

Don’t Let Your Competitors Determine YOUR Profitability!

In today’s disruptive “retail (r)evolution”, retailers have to fight on many fronts simultaneously in search of The Holy Grail of success and profitability. Multiple challenges pulling on everyone include competition, customers, manufacturing, supply chain, globalism, omnichannel, assortment, pricing right, data analytics, etc.  So, today’s qu...
Read More | Comments Off on Don’t Let Your Competitors Determine YOUR Profitability!

4 Brilliant Ways Retailers Can Offer Price Discounts & Still Preserve Margins: Rafi Mohammed

Pricing expert consultant Rafi Mohammed constantly amazes with his brilliant pricing ideas. This time he talks about margin-preserving strategies in a discount milieu. In recent Harvard Business Review (HBR) article, Mohammed wrote: “Retailers’ Holiday Strategy Doesn’t Have to Be ‘Discount Everything.'” First, the statistics: Analysts determined ...
Read More | Comments Off on 4 Brilliant Ways Retailers Can Offer Price Discounts & Still Preserve Margins: Rafi Mohammed

Exclusive With Harvard Professor: How Retailers & Consumers Benefit from MAP Policy Enforcement

Spurred by the availability of extensive new data, a study of MAP pricing and policy compliance addresses “the urgent need of managers to understand the evolving online marketplace.” The study, Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets — out of the Kellogg School of Management at Northwestern University and ...
Read More | Comments Off on Exclusive With Harvard Professor: How Retailers & Consumers Benefit from MAP Policy Enforcement

“List Prices” Have Become Slippery Slope for Retailers, Customers & The Law

Marketing StrategyRemember when price tags had information on them like: “Valued at, compared to, marked down from, or manufacturer’s suggested retail price? In recent years, many retailers have been hauled into court for “false and misrepresentative” advertising — for comparing the discounted price to list prices that were inflated o...
Read More | Comments Off on “List Prices” Have Become Slippery Slope for Retailers, Customers & The Law

Why Keeping Your Retail Competitors in Business Keeps YOUR Profits High

“Can a retailer “cooperate” with his/her competitors so both succeed and make greater profits?” This is the question posed and discussed by Pragmatic Marketing expert Mark Stiving in his recent article, Pricing and the Prisoner’s Dilemma. The prisoner’s dilemma (which originated in game theory) represents a situation where two players both do bet...
Read More | Comments Off on Why Keeping Your Retail Competitors in Business Keeps YOUR Profits High

Is Your Real Competition The Competition — Or The Marketplace?

Businessman Hand Working With New Modern Computer And Business SuccessThis is about how insightful competitive intelligence ensures your business agility. Competitive Intelligence expert, Benjamin Gilad, in a recent article about competitive strategy in the Harvard Business Review (HBR), said businesses are mistaken if they think that competition is about, well, only about their competition. Rather, he points out, c...
Read More | Comments Off on Is Your Real Competition The Competition — Or The Marketplace?

Vendors: If You Have A Product True… Amazon May Go To School On You… And Sell It Too!

While performing competitive research for its own clients, retail intelligence leader Upstream Commerce noted that Amazon was likely following its marketplace vendors’ product success, when, within twelve short weeks, Amazon had picked up and sold 25% of important women’s clothing items that were first introduced by its own marketplace vendors! ...
Read More | Comments Off on Vendors: If You Have A Product True… Amazon May Go To School On You… And Sell It Too!

The Magic Formula For Competitive Retail Profit

The Magic Formula For Competitive Retail Profit is: “Price better.” Whether you have 80 or 80,000 products, the proper strategic pricing adjustment can help you capture revenue that you’re leaving on the table. If you raise prices 10% and your volume drops 20%, you’re in trouble. But if you raise prices and your volume only drops 5%, you’r...
Read More | Comments Off on The Magic Formula For Competitive Retail Profit

Price Optimization Survival Guide For Retailers

“Failing to use the proven science behind price optimization technologies has become a true inhibitor for retailers,” observed the RSR researchers in the conclusion to their recent pricing survey, the Pricing Paradox. And, although the stated position of RSR Research is “to focus on the business challenges and opportunities that technologies can...
Read More | Comments Off on Price Optimization Survival Guide For Retailers

Big Data Analytics: The 2% Solution and Other Real-Time Retail Pricing Secrets

Today’s retailers are reaching for top-line growth and increasing market share through collecting, assessing, prioritizing and executing Big Data analytics, with the latest challenge: Dynamic Pricing in real time. According to a RIS March 2014 Report, “Supercharging Predictive Analytics with Big Data,” 28% of retailers feel pressure to evolve from...
Read More | Comments Off on Big Data Analytics: The 2% Solution and Other Real-Time Retail Pricing Secrets

12 Ways Price Matching Can Hurt Retailers

The strategy of meeting your competitors’ pricing, price matching seemed like a good idea to combat showrooming. A few months ago I wrote about some of the internal problems stores were having with price matching (10 Reasons Price Matching Is A Risky Strategy“: Ask Walmart, ToysRUs and Best Buy). A recent Retailwire article, “Is Price Matching A M...
Read More | Comments Off on 12 Ways Price Matching Can Hurt Retailers

What Competitor Price Monitoring & Sun Tzu’s Art Of War Have In Common

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu, Art of War.

The quote, above, is my short reply to a couple of ques...
Read More | 2 Comments

  • 1
  • 2