Tag Archives: Competitive Price

Research On Holiday Pricing Patterns At Amazon, Zappos & Macy’s Unmasks Some Interesting Shopping Myths

Amazon Zappos Macys etc. logos 150Here’s an interesting take on some Big Retailers’ Holiday Season Pricing Patterns: “How to snag a bargain over the holiday shopping period,” on Tamebay, by our newest guest blogger, Chris Dawson.

Chris writes: We’re just two weekends away from what’s traditionally the busiest online shopping weekend of the year. For our American readers ...
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What’s More Important Than Competitive Pricing? Apple’s 5 Simple Secrets To Retail Success

This post is about how Apple changed retail — and how you could emulate Apple to bring retail success to your business. Did you ever wonder how Apple enticed millions of people to visit their stores and pay full price when all their products are readily available at other retailers, and even tax-free online at Amazon.com? How did Apple become the h...
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The Ideal Pricing Intelligence Solution

With today’s burgeoning technologies, big data mining, savvy connected consumers and overwhelming use of social media, a firm grasp of competitive pricing and assortment analytics and technology is critical to retailers to maintaining a competitive edge. Retailers, more than ever, must use a retail intelligence suite to optimize pricing opportunit...
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How Competitive Pricing & Marketing Helps Turn Perceived Value Into Revenue

Think of price as a value scorecard. Price turns perceived value into revenue. The more value you create and communicate, the higher the score. So how much can you charge for your product? You have to determine how much your competitor charges — AND, MOST IMPORTANTLY — how does your product differ from your competitor’s? (Think competitive price m...
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Price Wars, Part 3: How To Avoid, Handle, And, Maybe, Start A Price War

In Price Wars, Part 1, we said that “a price war involves two or more competitors lowering prices in multiple rounds in an attempt to win market share. A less formal, but more telling description of this kind of competitive pricing is: A massive transfer of wealth from sellers to buyers.” In Price Wars, Part 2, we talked about the negative effects...
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Why Competitive Price Monitoring Really Matters

The age-old question “Does price matter?” is more and more compelling in today’s world of Ecommerce and online retailing.  Should retailers compare prices with all the online competitors they can find? Should they wonder if their competitors know what they’re doing with their own pricing? Most important, how does an online retailer determine the ...
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