Tag Archives: Competitor Price Monitoring

Why Online Retailers Need To Grow Revenue 15% In 2013 To Remain Competitive (Infographic)

This just in! A nifty Infographic from ClickTale summarizing the latest eCommerce growth forecasts, telling why retailers need to achieve over 15% online revenue growth in 2013 in order to stay ahead of the game, including which product categories are going wild and key advertising dates when your business will be at its best. Of course, along with...
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When It Comes To Competitive Pricing, How Low Dare A Retailer Go? (Marketoon)

“You can’t continually cut product costs without eventually being left with an empty box” is the premise for Tom Fishburne’s Marketoon this week (below), showing the constant pressure in business to improve margins through cost-cutting. Cost cutting, according to Fishburne, is still important this year, when consumer confidence is still unsettled a...
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60% Of RSR Survey Respondents Say “Improving Margins” Is Top Retail Pricing Challenge

A just-released RSR Benchmark Research Study on Retail Pricing Practices indicates that retailers are sending an escalating number of price changes to their stores and other channels, due, among other things, to perceived consumer price sensitivity and perceived increased competitive pressures. The study also indicates that the retailers don’t ha...
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3 Simply Brilliant Fixes For Your Retail Pricing & Assortment Competitive Game Plan

Are poor metrics affecting the believability of your bundling? Sales force not executing your pricing properly? Is lack of a playing plan keeping you from saving money and making money? Here are some quick, easy, and brilliant tips from a recent podcast by President of Pricing Solutions Ltd., Paul Hunt. These ideas are all excellent. Just as a win...
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5 Brilliant Ways Retailers Can Combat Showrooming

Based on an analysis of 26,000 respondents in 14 counties, in a presentation at the National Retail Federation in January 2013, Vice President of IBM Global Business Services, Jill Puleri reported that showroomers, those who shop in stores and then purchase products online, comprised only 6 percent of all shoppers. The study also found that 48 perc...
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As eCommerce Sales Hit $1 Trillion In 2012, Here Are 4 Critical Pricing Strategies For Retailers In 2013

This is the time of year when ecommerce and marketing research firms tell us how we did in 2012 and offer up eCommerce predictions leading to astute pricing and assortment strategies for 2013. After reading the latest National Retail Federation, comScore and eMarketer reports, it’s clear that all signs point to a positive year ahead for eCommerce. ...
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7 Dynamic Considerations For Choosing The Best Pricing Intelligence Solution Vendor

As we know, today’s retailers face all kinds of challenges and competition from many directions and channels. In my previous blog post (10 Powerful Guidelines For Choosing The Best Retail Pricing Intelligence Software), I talked about what competitive pricing intelligence software should do. Today, I’ll discuss what to look for from your competitiv...
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10 Powerful Guidelines For Choosing The Best Retail Pricing Intelligence Software

Pricing intelligence software tools are being used by retailers around the world to compete more effectively, increase sales, and grow profit margins through the use of advanced automated real-time intelligence-gathering and analytics. According to trend-followers, this is the Year Of The Pricing Intelligence Tool. Choosing the right pricing and as...
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Decisionmakers Cite 9 Key Reasons Business Intelligence & Analytics Critical To Operations

Every day, there are more and more-sophisticated business intelligence and analytics tools available to optimize pricing for thousands of products, help spot possibilities to reduce prices and increase sales, analyze data, determine ideal product mix, and increase overall profitability. And the competition grows more keen with every moment. In Nov...
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How To Use Price Optimization To Boost Total Revenue 4% & Avoid Leaving 10% Profit On The Table

Last summer, in their Hype Cycle for CRM Sales, 2012, Gartner information technology research and advisory company found that companies successfully implementing price optimization realized improvements of 2% to 4% of total revenue or more; the ROI of the price optimization investment was typically realized in less than two years; and that price ana...
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11 Artful Ways Retailers Can Maximize Profits Using Competitive Price Monitoring Software

Competitive pricing is about creating a set of strategies to maximize your company’s profits. To make wise, low-cost, high-result pricing decisions, retailers need to use competitive price monitoring software regularly, to track and analyze competitive pricing changes, i.e. both in real-time and over time to get the true picture of the competitio...
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5 Obvious Reasons Retail Winners Do Competitor Price Monitoring

As all retailers gird their loins to do serious battle for customers and sales in today’s evolving and competitive marketplace, competitor price monitoring has become indispensable as the keystone for strategic decisions regarding pricing, sales, profits, and survival. Competitor price monitoring makes the difference between making a sale and getti...
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How Retail Price Vs. Customer Expectation Triggers Buying – Or Bolting To Check Competitor Pricing

In line with recent blog posts about competitor pricing and customer buying psychology, here’s another interesting observation, from a study entitled: The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies. In this research paper in the American Marketing Association’s Journal of Marketing Research, authors Hong Yuan (...
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