Tag Archives: MAP Monitor

7 Reasons Why A Retailer Like Birkenstock Would Walk Away From Amazon

In July, Birkenstock notified its “Valued Partners” that the Company would stop selling on Amazon as of January 1, 2017… due, among other things, to “posting by sellers proven to have counterfeit Birkenstock products” … “plus a constant stream of unidentifiable unauthorized sellers who show a blatant disregard for our pricing policies.” (Report...
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Exclusive With Harvard Professor: How Retailers & Consumers Benefit from MAP Policy Enforcement

Spurred by the availability of extensive new data, a study of MAP pricing and policy compliance addresses “the urgent need of managers to understand the evolving online marketplace.” The study, Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets — out of the Kellogg School of Management at Northwestern University and ...
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10 Important Reasons Retailers Should Monitor MAP (Minimum Advertised Price) Violations

Are your competitors violating MAP agreements to the detriment of YOUR bottom line? As you know, Minimum Advertised Price or MAP — emphasis on the word “Advertised” — is a supplier / manufacturer pricing policy (with legal ramifications), not permitting resellers to advertise a product for prices below a certain specified amount.* Violations of MA...
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