Tag Archives: Price Competition

An Exclusive: Reasons Why Online and Instore Retail Prices Should Be the Same

Upstream Commerce had the privilege to interview Chris H. Petersen, PhD, Retail Research Expert and Founder of Integrated Marketing Solutions, about his recent article: “Should retail prices in stores be the same as those online?” In the article, Petersen concludes that “consumers have already decided the answer to this question by expecting and ...
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10 Reasons Price Matching Is A Risky Strategy: Ask Walmart, ToysRUs & Best Buy

What started as a competitive pricing strategy has turned into a bad dream for Walmart, ToysRUs, Best Buy and their customers. These, and other big retailers are running into flak because the price matching experience promised in the store is most decidedly not as expected, and some shoppers are angry enough to stop shopping there, reports a Bloo...
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8 Secrets To Setting Your Competitive Retail Prices Wisely

Setting prices today is not an easy task for retailers. It wasn’t so long ago when you could simply hire a secret shopper to see what the competition was up to in your geographical area or browse a few online websites for competitive retail pricing information. Now, your retail competition is global and you have to consider many thousands of online...
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6 Compelling Reasons Every Retailer Should Track Competitors’ Prices Daily

On any given day, retailers can attend workshops or webinars, read blogs, white papers, reports, or newspaper articles, and get advice on marketing, customer care, big data, social media, and use of mobile in shopping. It’s surprising how many retailers overlook the BASICS — assortment and pricing — the foundation on which their business should be ...
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Why Pricing ‘Right’ Is Vital For Retailers Today

 In 2011, Retail Systems Research (RSR) managing partners Nikki Baird and Paula Rosenblum explored the impact of price transparency on retailers’ pricing strategies and tactics. According to the surve...
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7 Tips To Be A Gladiator In The Online Pricing Arena

With the surge of online retailing, the watchword “Location, Location, Location,” has transformed into “Pricing, Pricing, Pricing” with many resources, consultants, and services to help with this subject. And with 78 percent of 1,000 shoppers (in a poll by America’s Research Group) saying they were more driven by sales than they were a year ago — ...
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