Tag Archives: Product Bundling in Retail

60 Seconds On Pricing: How To Use Product Bundling For Competitive Pricing & Operational Efficiency (Video)

Bundling is a competitive pricing tactic where merchants group products or services together as a package-deal to create a new price point. An example of Product Bundling is the selling of a computer — including screen, mouse, keyboard, software, and more — all for a single price.

Product Bundling makes it harder for the competition to price their...
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10 Ways Retailers Can Leverage Bundling Of Products To Drive Sales

As you know, bundling is a competitive pricing tactic where merchants group products or services together as a package deal to create a new price point. (Examples of bundling include McDonald’s value meals; new cars whose sticker price already includes sunroof, GPS, and other extras; bundled computer packages that come complete with monitor, mouse, k...
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