Tag Archives: Showrooming In Retail

25 Ways Retailers Can Beat Amazon With Multi-channel Marketing

To pick up where Amos left off, “multi-channel retailers have many advantages over Amazon if they continue to exploit every opportunity to blur the channels.” (Retailers’ Survival Guide To Webrooming). Simultaneously comes a report from Boston Retail Partners stating, “The retail industry is undergoing an unprecedented multi-channel transformation ...
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Retailers’ Survival Guide To Webrooming

With 88% of shoppers saying they research online and then buy in-store (webrooming), and 76% of shoppers saying they research in-store and then buy online (showrooming), retailers who can deliver real-time retail through seamless omni-channel experiences will reap the biggest rewards. I promised — at the end of my last post — about webrooming — to ...
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How Retailers Can Avoid Falling Into Amazon Firefly’s Flytrap

In case you missed it, Amazon recently introduced a new smartphone called Fire, which includes a shopping feature called “Firefly”.  “The Firefly shopping feature, if successful, will have serious consequences on the ways that both online and brick and mortar retailers do business,” says Upstream Commerce CEO, Amos Peleg.  “As a result,” Peleg s...
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How Best Buy, Target & Nordstrom Executed Their Holiday Shopping Strategies

When I was in Minneapolis for Thanksgiving, I effected my own informal holiday shopping survey. I took a look at the crowds and merchant behavior and came, pretty much, to the same conclusions as Steve Rowen, one of the RSR principles, who wrote of his experience and observations in Black Friday Boston: The End of an Era.” Rowen wrote that Black...
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True or False? Price Is Top Driver Of Global eCommerce Online Retail Competition

How much do retailers know about the Global Market? Have we been generalizing? Have we been guessing? I know I’ve made assumptions about what the customer wants, who holds dominance in the global market, how many retailers a consumer can deal with at one time, and whether showrooming is dead? And, perhaps most important, are consumer needs the same...
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5 Brilliant Ways Retailers Can Combat Showrooming

Based on an analysis of 26,000 respondents in 14 counties, in a presentation at the National Retail Federation in January 2013, Vice President of IBM Global Business Services, Jill Puleri reported that showroomers, those who shop in stores and then purchase products online, comprised only 6 percent of all shoppers. The study also found that 48 perc...
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