Tag Archives: Social Media In eCommerce

10 Major Benefits Of Using Retail Analytics For Personalized Marketing Content

Using retail analytics, personalized marketing is based on retailers getting the right information to the right people at the right time — whether that information is email content, a new offer, or an interesting blog post.  According to a recent Hubspot article by Corey Eridon, more than 60% of sho...
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Why Big Data Analytics Essential For Effective Target Marketing (Marketoon)

Say goodbye to the days of hit and miss mass targeting of the audience, as in, “we need a product for boomers,” or “we need to appeal to millennials” as Tom Fishburne notes in a recent Marketoon. “Identifying a target market for a brand is one of the trickiest but most essential aspects of marketing,” says Fishburne. Especially, now, with higher ex...
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9 Effective Habits Of Online Retail Winners

By now, we all know the drill about the online retail marketplace: It’s global and transparent, growing exponentially; social, mobile and omnichannel usage proliferates; consumers are more savvy and...
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Find Out How A Retail Winner Increased Customers By 35% In Three Months! (IBM White Paper).

Winners Losers Leaders Laggards. This might be a good name for a John le Carre novel, but it’s analyst-speak for identifying leading (or lagging) retailers.  What are the differences between retail leaders and retail laggards, and what are the vital statistics that set leading marketers apart from the crowd? According to a recent white paper from ...
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“Who’s On First” Shows Retailers Who’s Using The Internet, Smartphones & Socials

Overall, 75.7% of the population goes online at least monthly, and penetration is even higher among younger demographic groups, eMarketer estimates. When it comes to marketing, competition, and pricing intelligence, this would be important for retailers to know  So when it comes to Internet, smartphones and socials, let’s take a look at the Abbo...
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3 Ways Retailers Who Tweet A Lot Get 5% More Of The Online Money Pie

In addition to competitive pricing and assortment intelligence, it’s very important for retailers to know what’s going on in peripheral fields to their business. Today, thousands of retailers — from small businesses to global brands — use Twitter to connect with customers. A Compete Study for Twitter last November that analyzed over 7,600 Twitter ...
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How The “Tech Titans” Use Mobile Technology To Be Bigger & Stronger In The Retail Competitive Market

My last post was 5 Must-Know Technology Trends That Will Drive Retail Business In 2013. Today’s piece, which was part of the original article about Technology Trends for 2013, in Retail Touchpoints, takes a look at how the “Tech Titans” – Amazon, Apple, eBay, Facebook and Google – have grown – using mobile technology – to eclipse retail competiton...
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How Retailers Are Using Smartphone Data & Social Analytics To Lure More Customers & Make More Profit

According to the infographic cited below: Online and web-based American retail sales will become over half of all sales by 2013; the Internet will influence 53% of all retail sales, both online and offline, by 2014; and this year, 167 million people will shop online spending an average of $1800 per person.  Utilizing data obtained from social medi...
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Social Media & Online Retail: Was The Buzz Exaggerated?

Some believe the value of social media to online retailing (and vice versa) has been overestimated. While this blog started out to be how social media can help or hurt online retailing competition, it became clear that our search was going in a different direction, prompting us to ask: Was the buzz about the potential relationship between social m...
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