Tag Archives: Value-Based Pricing

10 Reasons A Retailer Would Be Crazy To Lead With Price

If you want to compete on price, think, think again. Not only are there are many, many bigger competitors that are already offering low price strategies that you would find hard to meet, you are setting yourself up for some extremely negative consequences.  “…You are saying price is your competitive differentiator and signaling the customer to b...
Read More | Comments Off on 10 Reasons A Retailer Would Be Crazy To Lead With Price

3 Important Price Optimization Lessons You Might Learn In The Strangest Places: Ask Mark Stiving

On his way to attend the Professional Pricing Society meeting in Las Vegas, Mark Stiving picked up some “principles of pricing” from a hooker who struck up a conversation with him as he walked to his hotel. No, it’s not what you think. Stiving boldly decided to ask the woman a few questions about her business and found out how much she knew about...
Read More | Comments Off on 3 Important Price Optimization Lessons You Might Learn In The Strangest Places: Ask Mark Stiving

Some Effective Merchandising Techniques Online Retailers Can Borrow From In-Store Retailers

This video shows and tells some of the secrets retailers use to merchandise, market, and sell — what they do in order to get the customer to buy what they came for, then buy what you want them to buy, and in the right atmosphere — by understanding how customers want to shop, and how to make them feel that they’re getting a value. We’ve broached thi...
Read More | Comments Off on Some Effective Merchandising Techniques Online Retailers Can Borrow From In-Store Retailers

10 Ways Framing Pricing Right Gives Retailers Greater Profit: Jon Manning, Pricing Prophets Video

Manning’s back! In Ten Better Ways To Frame Your Pricing, Jon Manning, Founder & Managing Director of Pricing Prophets, says that finding better ways to frame or position your pricing could mean the difference between a successful and an unsuccessful product, winning or losing the business, or profit and loss. Jon is also Upstream Commerce’s Reside...
Read More | Comments Off on 10 Ways Framing Pricing Right Gives Retailers Greater Profit: Jon Manning, Pricing Prophets Video

How Competitive Pricing & Marketing Helps Turn Perceived Value Into Revenue

Think of price as a value scorecard. Price turns perceived value into revenue. The more value you create and communicate, the higher the score. So how much can you charge for your product? You have to determine how much your competitor charges — AND, MOST IMPORTANTLY — how does your product differ from your competitor’s? (Think competitive price m...
Read More | Comments Off on How Competitive Pricing & Marketing Helps Turn Perceived Value Into Revenue

The Surprising Secret to Successful Price Segmentation

Guest blogger, pricing expert and author, Mark Stiving, wrote a great post for Upstream Commerce a few days ago on How to Get Your Customers to Like Price Segmentation. Mark highlighted how price segmentation can cause more trouble than it’s worth for retailers, and discussed ways to avoid the downsides while holding onto the additional profit. ...
Read More | 1 Comment

10 Key Reasons Pricing Low Is Bad Business For Retailers

“Price Addiction: Why retailers are hooked on discounting,” is an interesting recent article in Retail Customer Experience by competitive pricing consultant, Dale Furtwengler. In his comments about “Addiction to LOW pricing by RETAILERS,” Furtwengler posits that retailers have gotten so used to fighting for the lowest prices, they’ve forgotten ab...
Read More | 1 Comment