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Flowers & Gifts

In flowers and gifts retailing, breaking through the noise is tough. Dozens of national chains compete with tens of thousands of local stores. What used to be mostly brick & mortar has now largely moved to the web. But fulfillment is still local for many product categories, like flowers and plants. Branded chains, or retail chains selling 3rd-party branded products, compete with stores selling mostly non-branded products. This creates unique challenges when it comes to product matching.

To meet this unique challenge, Upstream Commerce offers an essential solution that equips flowers and gifts retailers with the knowledge to keep a close eye on the competition. Accurately matched similar products provides a solid foundation for real-time competitive pricing and assortment intelligence. This, in turn, creates opportunities for differentiating your offerings among the many alternatives available to consumers.
Flowers & Gifts Solution
Having tackled some of the most complex product matching obstacles in the retailing world, we designed the solution to handle the product matching and comparison challenges inherent to flowers and gifts retailing. Upstream Commerce ensures matching accuracy by using up-to-date domain dictionaries as well as a tight quality assurance process managed by professionals with deep domain expertise.
Actionable insights through advanced reporting
Analyze your competitive landscape by virtually any type of segmentation (e.g., brands, product categories), including custom segments based on your individual needs, such as price ranges. Easily drill down to the product level at any time. Advanced reporting allows you to uncover historical pricing patterns and compare pricing tactics over the entire product lifetime.
Smarter product assortment
The growing size of product catalogs makes product selection a big challenge. With the flowers and gifts solution from Upstream Commerce, you can develop new product selection approaches by comparing catalogs based on a variety of breakdown options, analyzing product introduction and removal patterns, and benchmarking against the industry.

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