The Lifecycle Intelligence solution from Upstream Commerce enables you to leverage historical competitive information to uncover important trends that may affect – or even govern – the way you manage your product lifecycle. It allows you to use competitive historical information as a benchmark, to assess the effectiveness of your pricing and practices and to set concrete targets for greater success.
Product introduction analysis
Discover whether you are introducing products in a timely manner, across all the brands you sell or focused on a few key products. Identify the products you tend to be late in removing from your catalog. Understand which brands or categories have seen increased activity in the market – activity you might have missed. Get an overall view of the resultant overlap between your catalog and products in the market, over specific periods of time. Expose these patterns, as well as many other trends and behaviors which affect the relevance and effectiveness of your catalog.
Pricing throughout the entire product lifecycle
Compare the way you price – over the full product lifetime – to your competitors’ pricing. At a single glance, you can understand the extent to which you followed your own pricing guidelines, at different levels of data aggregation. In addition, you can learn how competitors have managed their pricing during the same periods of time – i.e., how often, when and by how much they changed their prices over different stages of the product lifetime.
Focus on your most important products
Whether the key products are concentrated in specific brands, categories, or any other type of collection, Lifecycle Intelligence allows you to focus on these products, uncover key trends and identify opportunities for improving lifecycle outcomes. Focus on your top 5,000 best sellers, most profitable, or products that you carry in your inventory. Alternatively, focus on products in the long tail, which require special attention because they do not receive it on a regular basis.
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